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What is Brand Elevation — and Why Does it Matter?

What is Brand Elevation — and Why Does it Matter?

Most entrepreneurs in Louisiana start a business built on their own, individual skill or talent and grow their business through grit and hard work. Usually marketing is not the entrepreneur's first skill set, so not much intentionality is placed on the act of...

Leadership Communication Tips:Building Better Internal Teams

Leadership Communication Tips:
Building Better Internal Teams

Back in 2020, when the BBR Creative team was forced to work from home due to the pandemic, we recognized a need for more intentional and effective leadership communication. After thinking on it, upper management came to me with the recommendation that I should carve...

Meet Our 2022 CreateAthon Roster of Louisiana Nonprofits

Meet Our 2022 CreateAthon Roster of Louisiana Nonprofits

BBR Almost Doubles Awards, Celebrating Unprecedented Responses BBR Creative is excited to announce the recipients of the 2022 CreateAthon, a 24-hour philanthropic event exclusively hosted by marketing and advertising industry leaders across the country. BBR is...

Recruitment Marketing in 2022

Recruitment Marketing in 2022

5 Tips for Enhancing Your Recruitment Marketing Strategy So a hot button in business now is recruitment marketing. My c-suite friends all talk about the difficulty of attracting “good” candidates and hiring the “right” people. HR departments are working night and day...

3 Reasons Search Engine Optimization Should Be Your New Salesperson

3 Reasons Search Engine Optimization Should Be Your New Salesperson

Back in the day, sales folks knocked on doors, made cold calls and played a lot of golf. As we all well know, the world has gotten way more complex since then and in-person sales calls as a first touch point is a rarity. Companies and organizations still rely on word...

Guidance, Grit & Giving Back: Celebrating 25 Years of BBR

Guidance, Grit & Giving Back: Celebrating 25 Years of BBR

Every year, more than half a million people experience homelessness in our country, and South Louisiana is no exception. On any given night, over 1,000 people in Acadiana and Baton Rouge – men, women and children of all Of all of the businesses that start each year,...

BBR’s 8th Annual Hygiene for Humanity Kicks Off

BBR’s 8th Annual Hygiene for Humanity Kicks Off

Help Us Help Others. Every year, more than half a million people experience homelessness in our country, and South Louisiana is no exception. On any given night, over 1,000 people in Acadiana and Baton Rouge – men, women and children of all ages, races and abilities –...

BBR Creative Joins Louisiana’s Only Women’s Chamber

BBR Creative Joins Louisiana’s Only Women’s Chamber

BBR Creative Joins Louisiana’s First Women’s Chamber of Commerce Dedicated to Advancing Women in Business (LAFAYETTE, LA) – BBR Creative is proud to announce membership in the Lafayette Women’s Chamber of Commerce, founded in 2018 as Louisiana’s only Women’s Chamber...

BBR Hosts Acadian Heritage Series

BBR Hosts Acadian Heritage Series

Celebrate the Lives of Early Cajuns and Creoles with Local Artist Ceci Neustrom “Some may find it curious that a woman of Irish heritage (married to a Swede) would find her artistic calling in painting the Acadians. But as any transplant can attest to, Cajun culture...

BBR Celebrates Wins in Baton Rouge

BBR Celebrates Wins in Baton Rouge

AMERICAN ADVERTISING FEDERATION (AAF)-BATON ROUGE HONORS BBR CREATIVE VICE PRESIDENT, EMILY BURKE, AND AGENCY FOR OUTSTANDING WORK IN 2021   BBR Creative is a proud member of the Baton Rouge chapter of the American Advertising Federation. Each year, AAF-Baton...

American Advertising Awards wins have us glowing with pride.

American Advertising Awards wins have us glowing with pride.

BBR Creative is a member of the Baton Rouge chapter of the American Advertising Federation. Each year, AAF BR hosts the American Advertising Awards® – this is the gold standard for recognizing work from advertisers in the region. Our local chapter received around 350...

MeeMaw C’est What Video Series for Falcon Rice Mill

MeeMaw C’est What Video Series for Falcon Rice Mill

For Cajun Country Rice, a client that is as playful as it is authentic, we had some fun with MeeMaw, the brand’s “spokes-grandma.” Her sass is matched only by her love of Cajun cooking! In her “C’est What?” series, we engaged with loyal rice-loving fans by celebrating...

Ochsner Lafayette General Breast Center Campaign

Ochsner Lafayette General Breast Center Campaign

We were honored and delighted to work on this creative campaign for our partner, Ochsner Lafayette General. By taking a few risks with lighthearted copy for a serious topic like breast cancer, we were able to engage women to participate in routine mammograms as part...

BBR Cajun Valentine’s Cards

BBR Cajun Valentine’s Cards

Every Cajun knows that boiled crawfish qualifies as a love language. In that spirit, our own Terez Molitor created these playfully spicy Valentine’s Day cards for BBR’s Krewe de Canailles homage to the Breaux Bridge Crawfish Festival. Click image to view larger. Click...

BBRightside Calendar

BBRightside Calendar

We’re looking on the BBRightside in 2021. Last year, we learned a lot. How to slow down, bake bread and start new hobbies. We took the brightest spots of 2020 and created a calendar for 2021 to remind us of how far we have come and what we want to keep up in this new...

Baton Rouge Blues Festival Campaign

Baton Rouge Blues Festival Campaign

As part of CreateAthon 2020, we partnered with Baton Rouge Blues Festival and Foundation to bring a fresh and fun perspective to their festival creative. Within 24 hours, this campaign was concepted, created and presented to our client. We are exceptionally proud of...

Louisiana Housing Corporation “Own It” Campaign

Louisiana Housing Corporation “Own It” Campaign

The Louisiana Housing Corporation desired a consumer awareness online ad campaign targeting new potential homeowners in Louisiana through digital and social media advertising. Creative messaging for the campaign focused on communicating that homeownership is possible...

It was plumb crazy last week.

It was plumb crazy last week.

There was no Mardi Gras in Louisiana. Temperatures in Lafayette plummeted to 16 degrees. We had snow on the ground for days. Just about everyone ate gumbo, which isn’t so abnormal when cold weather hits. Cajun Country Rice was having a phenomenal week and everyone was...

Saying goodbye to 2020 and our home of 12 years

Saying goodbye to 2020 and our home of 12 years

Wow, this year was a doozie!  I find myself now saying goodbye to 2020 and to the building that was our home for the past 12 years.  I loved our time as a team at 300 Rue Beauregard in Lafayette and a lot of great work came out of there.  But, if the...

Big Night for BBR at the 2020 Baton Rouge ADDYs

Big Night for BBR at the 2020 Baton Rouge ADDYs

BATON ROUGE – BBR Creative, an award-winning digital marketing agency based in Lafayette, LA, received eight awards at the American Advertising "ADDY" Awards held on Feb. 29, 2020 at L'Auberge Casino. The trophy-studded night included four gold ADDYs, two silver...

BBR Creative Introduces Food Marketing Now

BBR Creative Introduces Food Marketing Now

Lafayette, LA - BBR Creative has launched Food Marketing Now, a digital magazine and content hub for marketers in the food and beverage consumer packaged goods industry. After seeing a need in the community, Food Marketing Now was created to expose food and beverage...

BBR Goes Nuts for Cane River Pecan Company’s 50th Season

BBR Goes Nuts for Cane River Pecan Company’s 50th Season

LAFAYETTE, LA – The Cane River Pecan Company of New Iberia, Louisiana and BBR Creative are proud to celebrate Cane River’s 50th season of business and growth this year. Through their strong client-agency partnership over the past 11 years, the milestone was met due to...

BBR Welcomes New Directors

BBR Welcomes New Directors

(LAFAYETTE, La.) – BBR Creative has hired a dynamic duo to strengthen their leadership team with the addition of two new employees: Blake Lagneaux and Laurie Driggs Fontenot. Blake Lagneaux joins as creative director to lead the BBR design and content teams,...

Photo Essay: Louisiana Untamed

Photo Essay: Louisiana Untamed

The Cajun Courir de Mardi Gras is a unique experience steeped in tradition and culture, a celebration both choreographed and primal in its expression. Costumed revelers travel through the countryside to “beg” for gumbo ingredients, mock the rich and privileged and...

Cajun Country Rice Named Official Rice of EatLafayette 2018

Cajun Country Rice Named Official Rice of EatLafayette 2018

(Crowley, La.) – Cajun Country® Rice is the Official Rice of this year’s EatLafayette™ campaign, beginning June 18 and running through September 16. The annual summer event is a celebration of Lafayette’s local restaurants that kicks off with the “Taste of Lafayette”...

Photo Essay: Shakers, Knives & Irons

Photo Essay: Shakers, Knives & Irons

Enter Romney Caruso, an award-winning photographer whose paired passions of portraiture and food have helped him create a stunning — and somewhat enigmatic — visual collection of culinary culture. His photo essay, Shakers, Knives & Irons, is an exploratory dive...

Cajun Country Rice Named Official Rice of EatLafayette 2018

Big Wins from the 2018 AAF Awards

The Acadiana and Baton Rouge chapters of the American Advertising Federation (AAF) recently held their annual American Advertising Awards for 2018. Operating at the local, regional and national levels, this awards competition celebrates innovative advertising work...

BBR Rakes in Fall Awards

BBR Rakes in Fall Awards

We’re excited to announce that several client creative campaigns were recently recognized at the annual Davey and W3 Awards competitions. The winning submissions include email marketing collateral, web design and social media creative work from Cane River Pecan...

Tis The Shopping Season: 10 Brands That Give Back

Tis The Shopping Season: 10 Brands That Give Back

Once again, we find ourselves on that all-too-familiar collision course with Christmas, strapped to a stressed out Honda Civic and scream-crying Mariah. Maybe we promised ourselves we’d be done with shopping in October. Maybe we planned on giving back. Maybe we...

Hygiene for Humanity is Back for 2017!

Hygiene for Humanity is Back for 2017!

BBR Creative is excited to host its third annual Hygiene for Humanity Donation Drive to benefit the homeless in our community. Each year, BBR collects toiletries and hygiene supplies that are then donated to local homeless shelters and charities supporting those in...

BBR Gives Thanks: The Tools We Love

BBR Gives Thanks: The Tools We Love

Living in a digital world means dealing with a host of digital problems. Luckily the internet has blessed us with everything we need to make it through the day—if you know where to look. We asked the BBR team which tech tool they’re most thankful for this year, and...

BBR Partner Speaks at CREATE Summit

BBR Partner Speaks at CREATE Summit

BBR Partner and Chief Creative Officer Cathi Pavy recently participated in a panel event for Lafayette’s CREATE Summit, hosted by Lafayette Consolidated Government. The summit was held on Aug. 25-26 during “Plan Lafayette Week,” and provided a variety of workshops,...

Louisiana Economic Development Ads Get National Recognition

Louisiana Economic Development Ads Get National Recognition

The print campaign for Louisiana Economic Development (LED) recently received recognition for excellence in communication—on both regional and national levels. The International Economic Development Council (IEDC) selected the “Louisiana Works for You” print campaign...

Cheers to 20 Years!

Cheers to 20 Years!

BBR Creative started as a dream among  friends, and has since grown into a dream place of employment for a new class of advertising professionals in Acadiana. But every story has a beginning, and this one begins like many good tales in south Louisiana do: with...

Cajun Country Rice Named Official Rice of EatLafayette 2018

Louisiana Advertising Agency Celebrates 20 Years

LAFAYETTE, LA – BBR Creative, a Louisiana marketing and advertising agency, is celebrating 20 years in business. Established June 23, 1997, BBR is owned by Cathi Pavy, Cherie Hebert and Sara Ashy. “We founded BBR because we wanted to do business our own way,” says...

BBR Celebrates 20 Years in Business

BBR Celebrates 20 Years in Business

Twenty years ago, three women came together with the dream of building an agency by creatives, for creatives—a place where every client's voice would be amplified and where idealism would become a prerequisite. And in June of 1997, Cathi Pavy, Sara Ashy and Cherie...

Social Media Day Hits Lafayette

Social Media Day Hits Lafayette

With big platforms like Facebook and Instagram, and relative newcomers like Snapchat and MeetUp constantly demanding our attention, it's hard to imagine life before social media. Now in its eighth year, Mashable’s Social Media Day has become a recurring worldwide...

BBR’ers in Print: The Business of Branding

BBR’ers in Print: The Business of Branding

What does a business say to its consumers through its' branding? Not just in the products it sells, but in the perceptions it holds. While it may be an esoteric concept, people spend big bucks buying products from brands they not only know, but also align with their...

BBR Senior Art Director Lands Placement in Communication Arts

BBR Senior Art Director Lands Placement in Communication Arts

Communication Arts, the largest professional journal for visual artists, holds an annual competition where practitioners of the pen and brush submit their best works for a chance at global recognition. This year’s competition included almost 4,000 entries judged by a...

Cajun Country Rice Named Official Rice of EatLafayette 2018

Falcon Rice Mill Celebrates 75 Years

(Crowley, La.) – Crowley’s Falcon Rice Mill is celebrating 75 years in business in 2017.  Falcon Rice Mill is only the Louisiana rice mill still owned by the original family. Founded by Edward and Evelyn Falcon in 1942, the company began as a small seed rice business,...

Bowl For Kids’ Sake Update

Bowl For Kids’ Sake Update

Recently, a group of rogue BBRers fled the office to flex their pin-poaching skills at the annual fundraiser, Bowl For Kids’ Sake. Held at Lafayette’s Acadiana Lanes, the charity bowling event is organized by Big Brothers Big Sisters of Acadiana and helps provide...

Cajun Country Rice Named Official Rice of EatLafayette 2018

BBR Takes Home Advertising Awards

(Lafayette, La.) – BBR is the winner of eight American Advertising Awards, including six Gold awards and two Silver awards, presented by Lafayette’s American Advertising Federation chapter, AAF Acadiana. Additionally, three individual achievements were awarded to BBR...

BBR’s Big Night at the American Advertising Awards

BBR’s Big Night at the American Advertising Awards

It’s that time of year again! This past weekend, the Acadiana and Baton Rouge chapters of the American Advertising Federation (AdFed) hosted their annual American Advertising Awards. The awards competition, formerly known as the ADDYs, is held at the local, regional...

Meet Meemaw: Cajun Country Rice Gets New Face for Social

Meet Meemaw: Cajun Country Rice Gets New Face for Social

BBR recently worked with Cajun Country Rice to develop a new video campaign for the rice producer’s social media presence. Although Cajun Country Rice’s Facebook page saw success with over 20,000 page likes, post engagement had declined due to the platform’s feed...

Explore LED’s Economic Gardening Initiative

Explore LED’s Economic Gardening Initiative

Starting a small business can be tough, but maintaining a small business is tougher. Without the right resources and market insight, any startup will stumble into a thousand unforeseen struggles and missteps. Finding a support community with the capacity to help your...

BBR Announces Recipients of Employee of the Year and Partners’ Award

BBR Announces Recipients of Employee of the Year and Partners’ Award

2016 Employee of the Year – Eddie Talbot, Digital Production & IT Director Once a year, all BBR employees get together in hushed tones to cast votes for the worker they feel has gone above and beyond for his or her fellow workers and clients. Think of the smash...