What does a business say to its consumers through its’ branding? Not just in the products it sells, but in the perceptions it holds. While it may be an esoteric concept, people spend big bucks buying products from brands they not only know, but also align with their own values and standards.
Partner and Chief Executive Officer Cherie Hebert knows a thing or two about brand perception. A 20+ year veteran of the advertising world, she was recently published in Acadiana’s business publication, ABiz, where she gives insights into what makes a successful brand shine among a sea of competitors. In the article, she also offers a few tips on what businesses can do internally and externally to cultivate a truly authentic brand that consumers will love.
To learn more, you can view her full article on branding here.