5 Tips for Enhancing Your Recruitment Marketing Strategy So a hot button in business now is recruitment marketing. My c-suite friends all talk about the difficulty of attracting “good” candidates and hiring the “right” people. HR departments are working night and day...
An interview with IT Director and Tech Whiz, Eddie Talbot, on the tools that allowed us to move agency operations to an offsite work environment without missing a beat. Eddie Talbot has been with BBR since 2006 as our agency’s very own MacGyver. He’s the guy who...
7 MARKETING TRENDS THAT ARE WORKING RIGHT NOW. Things are changing in our world of marketing faster than ever. There are so many new channels and tactics to learn about that it can be a bit overwhelming – even for us seasoned marketers. Additionally, there are some...
Ask any art director or designer and I am sure they will tell you that there is an art to giving good feedback. There is nothing worse than being given direction, going forth and putting your heart and soul into creation, only to deliver – and then get feedback that...
The abundance of marketing messaging in the world today is astounding. During my career, I came from a time when clever was king and as marketers we strived to be as clever as possible. Now clarity rules. We all need and are seeking products and services, but it is so...
So the other day I woke up and realized that BBR has been in existence for very close to 24 years — since June of 1997. For a person whose parents chastised her for quitting every high school club that she ever joined, I asked myself, “How did I last this long...
Clients who come to us are not all that different in what they need, want and desire. Whether you are a CEO who handles the marketing for your organization, a marketing director who leads an internal team or a marketing specialist or coordinator trying to...
Websites, social media and the digital landscape change constantly. It feels like new technologies, algorithms and issues to address have appeared every day over the course of this pandemic. As a marketer or business owner, you know the importance of your brand’s...
Continuing through the whirlwind that is the COVID-19 pandemic, we know now more than ever how important it is to be able to communicate with your audiences at a moment’s notice. While no one was prepared for how COVID-19 would impact their business and everyday life,...
Is Your Marketing Plan a Bust Post-Coronavirus? Although you may have already established a marketing and sales plan for 2020, COVID-19 turned things upside down, and now marketers are trying to find new ways to meet goals or adjust expectations. Whether your...
These are trying times, but if you’re going to Be A Marketer, optimism must be in your skill set. Your business is likely going to change through this season, and now more than ever it’s important to lean into the principles of marketing to maintain brand awareness...
Right about now, you are probably focusing your sights on upcoming goals and achieving success in the new year. Sales and marketing teams are working on the acquisition of new clients and upselling existing clients. This challenge to sell more isn’t unique — in fact,...
Creative thinking could radically change your company — and cost you next to nothing. I admire creative businesspeople. The kind who think differently about their businesses and problem-solve to deliver products or services in a unique way. The ones who are innovators...
Recently, the Association of National Advertisers and the Data & Marketing Association merged to create the largest advertising and marketing association in the world. The organization provides a number of resources for educating marketing and advertising...
At BBR, we like connecting friends, especially those with a flair for food that tastes and looks good. Here's our latest "love" connection: Meet Minh Kiet. Fondly known as “Kit,” he’s a freelance food photographer and writer for various publications in Louisiana. His...
1. Wearables Driving Healthy Lifestyles With success in the wearable tech categories, especially from Apple and Fitbit, many people are starting to get more and more data about their daily lifestyles. This trend will continue in 2019 with consumers looking for...
In the era of Big Data, we are constantly inundated with information. Tackling such large volumes of data can be daunting to even the most skilled digital marketer. What should you be measuring? What kinds of skills do you need to be able to parse and interpret data...
Today, our technology landscape is dictated by data — with advertising technology being no exception. With this in mind, it’s no surprise that digital marketers and ad agencies across the globe cite data science and analysis as the number one skill they seek. For...
Savvy marketers and e-commerce retailers have been using Google Analytics for years to learn more about how consumers are interacting with their websites. It’s a remarkable tool that can tell you quite a bit about your site traffic, what shoppers find attractive and...
Just a quick search on the topic of “Marketing Predictions in 2019” will turn up thousands of results from just about every single marketing and advertising agency in the world. I hope that this one is a bit more realistic. You won’t see me promoting artificial...
‘Tis the season for gathering your friends and family around a table filled with delicious food. It’s also the season to frantically Google recipes that will impress those aforementioned friends and family members. We put some Louisiana twists on a few easy recipes...
Thanks to full-page food spreads and massive, mouthwatering billboards, our world is inundated by amazing food photography. Sure, it gives us lots of tasty things to look at (and usually gets our stomachs rumbling well before lunch). But if you’re a small business...
Empires are not built overnight. They grow slowly, brick-by-brick and town-by-town, over the course of many years. Each new territory gained is the result of hard work and sacrifice. If you have business dreams of conquering the world — or maybe just a tri-state area...
The most wonderful — and stressful — time of the year is fast approaching, and if you’re like many retailers in the online space, you’re bracing yourself for the holiday rush. If your business relies on fourth quarter e-commerce sales, you’ve got a lot riding on the...
We love podcasts. Nothing passes the time better when you’re washing dishes or taking a long drive. And there’s a podcast for literally everything. Want to hear about life as a trucker? Got it. How about a minute-by-minute dissection of every Star Wars movie? No...
GDPR is a new European consumer privacy law that also applies to U.S. businesses. Why it’s having a major effect on brand marketing worldwide? We told you about the hefty fines and legal risk associated with violations and some of the easy first steps you could take...
Considering our increasingly nuanced understanding of consumer behavior and the saturation of media and retail environments, it's no wonder marketers are seeking new ways of reaching their customers. One approach that has proven successful--micro-segmentation--uses...
While you were trying to stay awake in your college microbiology class, Kaitlynn Fenley was falling in love. Peering through a microscope, she watched as microbes did their part to ferment a small amount of sauerkraut. She was smitten. Several years later, Kaitlynn...
Is your business ready for GDPR? Use this simple checklist to see which areas of your marketing or operations may be affected. Website Update your privacy policy. Learn more about why here. Adjust all forms on your website to include specific explicit opt-ins. This...
Yep, the warm weather has finally found us. And you know what that means: time to kick back, relax and dive into that ever-elusive summer reading list. If you’re like us, you’re probably in the mood for stories on the sweet and savory side of the fiction aisle. To...
It’s 2018, and we don’t have flying cars or robot chefs á la The Jetsons. Yet. What we do have is Shipt, an Internet-based grocery delivery service that has made my life as a working mom and wife almost as easy as having my own Rosie the Robot Maid. Original owner...
“Have you tried powering it off and powering it back on?” – Eddie, resident IT savior In life as in tech, sometimes the solution is simple. Turn it off and back on again. Do a hard refresh. Unplug it for 30 seconds. Like our hard-wired helpers, sometimes we need to...
Does the constantly changing world of social media have you feeling … shook? It’s hard to keep track of which platforms are on the rise and which are already so last month. As a media buyer, it’s my job to stay on top of this ever-changing landscape, so I can help my...
What makes food and beverage products so lovable? They, for consumers, are both emotional and sensory experiences. Consumers’ experiences are comprised of preference-based attributes stored in our brains (what we like), coupled with the deep-seated sentiment we hold...
If you aren’t familiar with Design Thinking, it’s the newest marketing buzzword floating throughout the industry and has already been met with both passionate adopters and extreme critics. Branded by IDEO as a framework for user-focused, empathetic design, it has...
As an agency based in South Louisiana, we know a thing or two about festivals. (Our weekend calendars are essentially centered around them.) So for us, it's no surprise more and more Direct-to-Consumer (D2C) brands are turning to festivals as lucrative opportunities...
In this, our third and final installment on values-based marketing, our focus is on the importance of content in consumer activation and customer engagement. Whether looking at past or future trends, content has and continues to dominate the marketing conversation as...
Like any good movie, an ad should make you feel something — or at least that’s what Don Draper would say. With the advertising industry’s strong shift towards values-based marketing in recent years, more brands are flexing their emotional chops. In 2014, an Edelman...
As we stated in our February article, Values-Based Marketing: Reframing Your Direct-to-Consumer Strategy to Win Hearts and Minds, marketers are turning to values-based marketing to meet changing consumer expectations and position their businesses for long-term growth....
As online shopping becomes increasingly popular, traditional retail stores have begun to feel the pressure to compete. According to BigCommerce’s most recent study, 51% of Americans prefer to shop online. Meanwhile, e-commerce is growing at a rate of nearly 23% year...
By definition, values-based marketing is an appeal to consumer values and ethics. It is a shift from product-centric to consumer-centric marketing, meaning your company's branding, advertising and promotional messages should be reframed to emphasize how your company’s...
Welcome to the Age of Trendy Workplaces — a time where every colorful office nook is filled with an equally colorful, Ray Ban-wearing personality. Where hopeful job seekers are judged by both the credentials on their résumés and the contents of their music libraries....
With a limited view into the days ahead, conceiving strategies with client budgets on the line can be extremely frustrating for advertisers. However, with skillful analysis and professional insight we are able to take a very educated guess. Per our panel of pros, here...
It’s no secret: the food industry often plays by its own rules. This penchant for unpredictability can spell big headaches and small returns for marketers. However, with skillful analysis and a little insight, we can take a very educated guess at what's to come. Per...
According to Simon Sinek, best selling author of Start With Why, “People don’t buy what you do; they buy why you do it.” For many traditional marketers, this is, at minimum, a conflicting if not an entirely irrational philosophy. Unfortunately for those...
Welcome to December — and the all-too-familiar fourth-quarter slump in which so many businesses find themselves. Maybe we failed to meet our benchmark in this area. Maybe our metrics for that area are way off course. Maybe we completely forgot about those areas. But...
For anyone who grew up in a world without the internet, social media and smart mobile devices, the range of technology and opportunities now available can often seem overwhelming. As a business owner or marketing professional, you’re faced with a nearly endless supply...
In the working world, teams often face obstacles when it comes to communication. Finding tools to hurdle those obstacles? The bane of every office manager’s existence (probably). It’s not that finding tools is difficult, though. The problem is they’re everywhere. From...
A little over 2 billion people globally use Facebook. If you consider that there are 7.4 billion people on Earth, then nearly one-third of the world’s total population has a Facebook account (which is kind of insane). What does this mean? Well, if you’re involved in...
Catalogs can help introduce new customers to your brand and give previous ones a look at new product lines. However, choosing the right time to send them could mean the difference between your new fall look sitting on someone’s coffee table or in the trash can. We...