Insights
Diversity of the Modern Day Catalog

Diversity of the Modern Day Catalog

As we’ve already established, direct mail is definitely not dead. With the advertising industry’s migration toward digital, direct mail efforts now offer less competition and have a better chance of turning heads. One Compu-Mail study showed that direct mail yielded a...

“Should I Be Selling on Amazon?” and Other Digital Shelf Questions

“Should I Be Selling on Amazon?” and Other Digital Shelf Questions

If you’re a retailer or product manufacturer, you’ve no doubt had thoughts, or perhaps nightmares, about Amazon. Now officially the third-largest global retailer, Amazon has disrupted the retail marketplace and revolutionized how goods are bought and sold online. For...

How Amazon Echo is Poised to Change Retail Marketing

How Amazon Echo is Poised to Change Retail Marketing

Every year, we as consumers are fed a laundry list of tech breakthroughs that feels like it’s centuries away from being fully realized. Artificial intelligence, machine learning, cashless currencies, personal assistant devices and full-featured, voice-controlled user...

The Rise of Bargain Bots

The Rise of Bargain Bots

It should come as no surprise to marketers that online shoppers spend a good chunk of time performing product research before purchase. Heck, most people research things they aren’t even planning to buy online. But exactly how many consumers are doing this? As it...

Why Am I Not Seeing My Ads?

Why Am I Not Seeing My Ads?

Every good ad campaign, no matter the platform or placement, should begin with a thorough consultation in which you and your agency set measurable goals, outline your target audience and establish a clear budget. But once completed, physical ads are approved and...

B2B vs. B2C: Media Planning for the Right Audience

B2B vs. B2C: Media Planning for the Right Audience

Making a successful media plan really boils down to one thing: knowing your audience. It’s one part intuition and several parts in-depth research. If you have a strong understanding of those most likely to buy your product, you can better target them through messaging...

Publish Now: The Necessity of Brand Blogging

Publish Now: The Necessity of Brand Blogging

Just over 20 years ago, the term “blog” had yet to grace the face of the Internet, which was still only a premature collection of HTML pages. While Generation X sat at peak buying power, the success of advertising hinged on TV commercials, radio spots and premium...

20 Years in Marketing: The Emergence of Personalization

20 Years in Marketing: The Emergence of Personalization

When we set out to create BBR 20 years ago, the advertising industry was a wild landscape of raster files and 16-gig hard drives. Cold calling reigned. “Friends” was still in syndication. And we lived and died by our Rolodex. Even then, though, we knew the value of...

To Blast or Not To Blast: The Legality of Sending Bulk Emails

To Blast or Not To Blast: The Legality of Sending Bulk Emails

According to the latest Radicati Group Email Statistics Report, people will send and receive 269 billion emails per day in 2017, and there will be more than 3.7 billion email users worldwide by the end of the year. In five years’ time that number will skyrocket...

Click Here: Using Heat Mapping to Boost Website Potential

Click Here: Using Heat Mapping to Boost Website Potential

So, you want to optimize your website. But where to begin? From the outside, everything seems functional. This makes it hard to know exactly what feature or function is giving your users issues. Visualizing user activity is key to determining the cause of high bounce...

The Website Workaround: Microsites and Landing Pages

The Website Workaround: Microsites and Landing Pages

Many marketers live under the false assumption that, in order to make a splash with a new product or campaign, their websites need a full redesign. The benefits from this logic are obvious: your campaign gets the red carpet launch it needs in the place you want. It...

7 Ways to Increase Website Conversions

7 Ways to Increase Website Conversions

So, you’ve got a cool website, and you offer cool products, but you aren’t getting bites? What gives? Is there some dark force working to steal your website conversions? Maybe. The truth is, there’s a myriad of details that begin influencing users the moment they hit...

The Little Code That Could: SVGs and You

The Little Code That Could: SVGs and You

The world is quickly becoming powered by pixels. As the digital age threatens to envelop even the furthest reaches of country living, one thing is for certain: a brand’s web presence is the defacto entry point for the majority of your users. Whether you’re a local...

Pod Structure: Creating the Right Team for the Project

Pod Structure: Creating the Right Team for the Project

Are you trying to maximize your team’s efficiency? If you’re in a creative industry, this may depend on your willingness to kill the traditional departmental structure. This standard often involves long hierarchical chains, which introduce many obstacles to project...

Laying the Groundwork for Omnichannel Marketing

Laying the Groundwork for Omnichannel Marketing

Omnichannel Marketing. Cross-device consideration. Multi Channel advertising. In the constantly evolving world of marketing, advertising and marketing technology, who can even keep up with the buzzwords? While it may sound confusing, omnichannel marketing is simple…...

Coupling Channels For Maximum Effect

Coupling Channels For Maximum Effect

The world is changing, and your customers are more connected now than they’ve ever been. From social media providing a window into everyone’s life to television being available everywhere you have at least a bar of service, there are more ways than ever to connect...

Understanding the Features of Different Social Media Platforms

Understanding the Features of Different Social Media Platforms

When it comes to increasing reach and recognition, social media mastery is a must. Each platform has carved its own special niche on the web, providing your brand a unique way to connect with consumers. With this in mind, it’s important to understand each platform on...

Data-Driven Creative

Data-Driven Creative

Anyone who’s ever eaten at the Garden of Olives will tell you: looks aren’t everything. Don’t get me wrong, presentation can add to any experience. But without fresh ingredients, things can fall flat. Fast. The same goes for good design. If you are relying solely on...

4 Ways to Make Customers Appreciate Your Direct Mail Efforts

4 Ways to Make Customers Appreciate Your Direct Mail Efforts

There are so many arguments for why direct mail is irrelevant in today’s marketing and advertising mix. It’s too expensive. All my customers are online. It just gets thrown away. My lists are inaccurate. It’s difficult to track. And so on. Many brands are forgoing...

4 Content Slider Mistakes and How to Fix Them

4 Content Slider Mistakes and How to Fix Them

Content sliders have been a solution for many businesses, displaying a variety of information on their homepage. However, research is showing these sliders aren’t as effective as they seem. Many turn to content sliders to help display important or timely messages...

The Good, the Bad, & the Ugly: Recipe Videos

The Good, the Bad, & the Ugly: Recipe Videos

Recipe videos are EVERYWHERE, and we love them. Well, I know I do (guilty pleasure confession). These videos aren’t just meant to be posted by chefs and DIYers for appetizer ideas. A recipe or cooking video posted to social media is a great way to advertise your food...

7 Mistakes to Avoid When Designing Web Forms

7 Mistakes to Avoid When Designing Web Forms

Web forms are often one of the last things considered in a website’s design, but it’s one of the most important ways someone will interact with your site. Whether it’s a checkout form, registration signup or a simple contact form, the following mistakes can hurt your...

The 5 Principles of Mobile Website Design

The 5 Principles of Mobile Website Design

In early 2015, Google announced that it would begin using a mobile-friendly website as a search engine ranking factor. Many businesses realized that they could no longer ignore designing a mobile interface for their website. The best practice is to begin with a...

Five Reasons Why People Can’t Find Your Business Online

Five Reasons Why People Can’t Find Your Business Online

Despite online visibility being the goal of any website, the usual result is invisibility. In today’s market, being visible online isn’t so much about whether you do certain things, but how well you do them. Simple mistakes that prevent people from finding you are all...

Five Tips for Creating an Annual Advertising & Marketing Budget

Five Tips for Creating an Annual Advertising & Marketing Budget

Crafting an annual advertising and marketing budget for a business can seem tricky if it’s your first rodeo. Many business owners make the mistake of jumping into creative processes and media placement before they’ve even identified what, specifically, they hope to...

I’m Pro Meetings, and You Should Be Too

I’m Pro Meetings, and You Should Be Too

Yes, I said it: I’m pro meetings. Most people will completely disagree with that statement. I know not everyone feels the same way I do. They think it’s a waste of time, but hear me out! Meetings don’t have to be all bad. Here are three reasons why meetings are a must...

A Millennial’s Guide to Retargeting

A Millennial’s Guide to Retargeting

Let me take you on a journey. This is not the hero’s journey. Nay, it is much more harrowing of a journey than even that. It is the first hand account of the buyer’s journey of a true millennial, raised on the Internet and forged in Angelfire of the web’s dark ages....

7 Site Usability Mistakes You Don’t Know You’re Making

7 Site Usability Mistakes You Don’t Know You’re Making

Sometimes when you are working on your brand new website, you can get too carried away in the design details that you forget your site has to be usable as well. Choosing the perfect colors, the best photos and sharp headlines are all important, but it is all a waste...

Marketing When Economic Times are Tough

Marketing When Economic Times are Tough

When the economy is doing well, reaching new clients, carving out market share and experimenting with new technologies are some of the most exciting prospects for business owners. It can seem like an obvious decision to invest in advertising when business is booming....

What Are Customers Really Craving From Your Brand?

What Are Customers Really Craving From Your Brand?

In the digital era, vying for clicks, customer face time and conversions is increasingly more difficult. As is establishing customer loyalty. Mid- to low-tier consumer packaged goods (CPG) brands often have a competitive edge that their big box competitors...

6 Marketing Tips for the Holidays

6 Marketing Tips for the Holidays

Recent years – especially 2015 – have altered the face of holiday marketing. Black Friday deep discounting has seeped into weeks of 40 percent off, free shipping and heightened customer expectations. It begins earlier and earlier, as merchants attempt to win customers...

3 Ways You’re Probably Ruining Content Marketing

3 Ways You’re Probably Ruining Content Marketing

When executed correctly, content marketing is an awesome tool to develop a strong relationship with your brand’s audience. However, all too often marketers and agencies group content development in with traditional advertising in terms of approach and production,...

Brands Building Brands

Brands Building Brands

Owning a small business can be one of the most difficult professions to navigate. Most weeks, you probably feel overwhelmed, wondering if you’re “doing it right.” While going back to working for someone else isn’t a viable solution, perhaps working with someone else...

To Max-width or Not to Max-width

To Max-width or Not to Max-width

When it comes to the design and user interaction (or ui) of a website, browser size accommodation and adaptation is all the rage. Although the web design/development world has been predominately focused on going smaller and smaller (which is of utmost importance),...

Old Things New: Marketing Strategies Revitalized

Old Things New: Marketing Strategies Revitalized

In fashion, it is said that all fads come back in style eventually. While fashion fads include bell bottoms and high-rise pants, marketing trends can be just as notable and can seem just as dated. However, thanks to technological innovation, older marketing fads are...

Identifying Prospects Using NAICS and SIC Codes

Identifying Prospects Using NAICS and SIC Codes

The first step in targeting prospects by industry and job titlePicking the right form of marketing is critical for success in any industry. However, many types of marketing can’t guarantee direct access to target consumers. That is why businesses can benefit from...

Make Your Traffic Process Suck Less

Make Your Traffic Process Suck Less

In a world of brand recognition and boundary-breaking creative work, restrictive agencies with formulaic systems and processes to guide workflow is of course boring. A production process is not flashy, and it won’t win awards. Some agencies have even automated this...

Five Ways to Get the Most Out of Your Vendor Relationships

Five Ways to Get the Most Out of Your Vendor Relationships

The number of businesses currently in operation proves that competition is alive and well. A plethora of options means that consumers always have a choice of whose business they support. As a vendor, customers expect you to provide quality goods and services at...

De-mystifying the Creative

De-mystifying the Creative

Working in a creative profession comes with a lot of positives and negatives. On one hand, you have one of the coolest jobs around and get to work on something new every day. On the other hand, it can be overwhelming having to walk through the door knowing that you’ll...

7 About Page Secrets Every Small Business Owner Should Know

7 About Page Secrets Every Small Business Owner Should Know

People visit a company’s About page to better understand the organization’s purpose and to gain a sense of reputation and level of trust. Instead of boring the audience with a lengthy history or a laundry list of services, engage the audience by speaking directly to...

123456: Poor Password Management

123456: Poor Password Management

The time has come. It’s time to fess up. You know you are guilty.The interweb judge will eventually pass sentence. The crime? Not managing your passwords properly. The sentence? Giving up your personal account information or possibly even a fine, AKA theft from your...

An Honest Blog on Branding

An Honest Blog on Branding

 It’s all about the long game.Branding. The word alone can make people sweat. Eyes glaze over. Papers get shuffled and reshuffled. The branding conversation is a discussion many business leaders don’t want to have, especially the extreme-analytical types, but that’s...

Ask the Artists: The Best and Worst Rebrands

Ask the Artists: The Best and Worst Rebrands

When it comes to brand reinvention, two paths exist. On one hand, you could create a fresh, new look and send your business rocketing into the stratosphere. On the other, you could throw all knowledge of design out the window and release a rebrand nightmare onto...

The Rebranding Process: How to Transition an Acquired Brand

The Rebranding Process: How to Transition an Acquired Brand

If you are with a company that is in the process of acquiring another company and you are responsible for guiding or helping with the brand transition, then this blog is for you. It is the responsibility of the parent company to take the lead and establish and embrace...

Creating Killer Content for Social Media

Creating Killer Content for Social Media

I’m one of the biggest proponents of social media advertising. This comes as no surprise to anyone who has visited my author page. However, ads are only one side of the social media coin. Incredible content is the other.You can max out your ad budget and still fail to...

Dear Brands, Stop Focusing on Your Number of Followers

Dear Brands, Stop Focusing on Your Number of Followers

Dear brands, Stop focusing on your number of followers. I know what you’re thinking. This chick is crazy! Somebody is about to get fired! You know nothing, Jon Snow Christina Li! But hey, hear me out before you send me north of the wall. Trying to increase your...

Social Media Day Made Official in Lafayette, LA

Social Media Day Made Official in Lafayette, LA

Founded by internet brand icon, Mashable, Social Media Day is a global celebration that takes place on June 30th of every year. The goal for Social Media Day is to connect people in the community by offering events that combine social media networking and face-to-face...

7 Steps to Create a Solid Social Media Strategy

7 Steps to Create a Solid Social Media Strategy

The key to social media success for your small business is to have a detailed content plan that drives your marketing efforts. This section will discuss how to create a successful seven-step social media strategy that relies on content to engage your prospects and...