These are trying times, but if you’re going to Be A Marketer, optimism must be in your skill set. Your business is likely going to change through this season, and now more than ever it’s important to lean into the principles of marketing to maintain brand awareness and affinity from your customer, clients and consumers. The time may be now for your business to enlist the help of a marketing agency as you focus on what you do best to serve your audience.
Whether this is something you just realize that you need or it has been a long time coming, here are three ways a marketing agency can help, especially at a time like this:
- Consultative Point of View. Perhaps you are thinking about a mass media campaign, or maybe your projected launch program needs adjustments – consider a Consultative POV. This service allows you to receive effective marketing advice from a team of experts, with no strings attached. It can include suggestions on mass media campaigns, new marketing strategies and ideas for future development. This is a great way to gain insights from seasoned professionals so you can prioritize your budget and goals.
- Comprehensive Marketing Plans. Different from the consultation document, a comprehensive marketing plan is far more robust and tackles all aspects of your sales and marketing challenges. The marketing plan contains goals, strategies, tactics and timelines. If you do not have a marketing plan, department or manager, this is a highly useful tool that reduces your worry by providing actionable insights. If your company has multiple divisions and expectations, this plan of action addresses all of your challenges.
- An extension of your marketing team. When you engage an agency for a project, campaign or extended contract, you gain the years of experience and wealth of knowledge from a seasoned account executive. They become your go-to person for marketing questions and they act as an extension of your team, especially if there have been changes in your marketing department. You receive insights and suggestions from someone who thinks about the big picture of your business so you don’t have to. A guiding force and a listening ear may be what you need to keep your business on track this year.
Engaging with a marketing agency doesn’t have to be all or nothing. Having experts as a resource can provide you with different levels of advice, but always the same level of service.