Skip to main content
Insights, Letters from the CEO

24 Lessons Learned after 24 Years in Business

So the other day I woke up and realized that BBR has been in existence for very close to 24 years —  since June of 1997.

For a person whose parents chastised her for quitting every high school club that she ever joined, I asked myself, “How did I last this long running this business?” And a pretty successful one to boot. It caused me to reflect upon the philosophies that have helped me, my original business partners and my staff create an enduring firm. 

So today, I am sharing the first guiding principles that came to mind when I gave this a bit of thought. I welcome you to use any of these for your own business if you like.

  1. Love the business. 
  2. Treat everyone you meet with respect and dignity. From the janitor to the principal. 
  3. It helps to like people. 
  4. Treat your employees as you would like to be treated. 
  5. Meet in person and listen. 
  6. Work as hard as anyone else, or harder.
  7. Constantly seek to improve.
  8. Attempt to learn every day.
  9. Hire the smartest people you can find. 
  10. Take notes.
  11. Be frugal. 
  12. Have integrity. Don’t lie, cheat or steal. (Which should go without saying it is so fundamental).
  13. Retain a good CPA, banker and lawyer and listen to their counsel.
  14. Invest in professional development for your people.
  15. Know when to cut your losses.
  16. Have the stomach for hard decisions. 
  17. Be as straightforward with your team as you can.
  18. Maintain a good reputation.
  19. Remember that sometimes shit happens that is beyond your control.
  20. Pick yourself up and move on.
  21. Get outside perspective.
  22. Surround yourself with a support group. 
  23. Move forward. Don’t dwell on the past.
  24. Love your family. 

Remember, you are creative too.