Cherie Hebert

Founder, CEO
Versatility, strategic thinking and lasting relationships are all hallmarks of Cherie’s 30+ years of experience in the advertising and marketing industries.
A founding member of BBR, Cherie is instrumental in cultivating, motivating and managing the agency’s client relationships, serving as a strategic guide and functional liaison between the brand and creative strategy. Cherie is a hands-on brand strategist who believes trust, clarity and total immersion are critical to truly understanding every client’s unique needs. In addition to her role as company visionary, Cherie plays an important role in new business development and is the first to meet all new prospective clients and helps establish strategy. Cherie is involved in several professional and community service organizations. For 7+ years, she has served on the Board for Hope For Opelousas, a Christian-based outreach ministry program that tutors underprivileged youth of St. Landry Parish; she is on the steering committee of the newly formed chapter of Women in Healthcare for the state of Louisiana; and member of the LED Growth Network. Cherie is originally from Empire, LA, is married and lives in Carencro, LA with her husband Jimmy. She is the mother of two adult children, Jacob and Jamie, and grandmother of five — Thomas, Nathan, Sean, Gray and Vivienne. She loves planning, traveling and cooking.

  • Aggreko
  • Cane River Pecan Company
  • CC’s® Coffee House
  • Chet Morrison Contractors
  • Cox Communications
  • I-49 Lafayette Connector Project
  • Lafayette Convention & Visitors Bureau
  • LEPA
  • Louisiana Department of Culture, Recreation and Tourism
  • Louisiana Department of Health and Hospitals (Statewide LaChip Program)
  • Louisiana Department of Transportation
  • Louisiana Economic Development
  • Louisiana Hospital Association
  • Ochsner Foundation Hospital
  • Ochsner Lafayette General
  • Savoie’s® Foods
  • TABASCO® Country Store
  • University of Louisiana at Lafayette Athletic Department


← Back to Full Team

Joined BBR: 1997

  • Marketing Strategist
  • Business Development
  • Driving the Ship

Bachelor of Applied Arts Concentration in Advertising Design, University of Southwestern Louisiana

  • Member of CABL’s Leadership Louisiana Class of 2022
  • Member of LED Growth Network
  • 6-Year Member of Vistage International (CEO peer group)
  • Graduate of Leadership Lafayette, Class XXII
  • Member of American Advertising Federation
  • Upper Lafayette Economic Development Foundation Former Board Member
  • Women In Healthcare Steering Committee
  • Founder of Acadiana Marketing Roundtable Peer Group
  • Women’s Business Enterprise Council South

← Back to Full Team