The abundance of marketing messaging in the world today is astounding. During my career, I came from a time when clever was king and as marketers we strived to be as clever as possible. Now clarity rules. We all need and are seeking products and services, but it is so...
So the other day I woke up and realized that BBR has been in existence for very close to 24 years — since June of 1997. For a person whose parents chastised her for quitting every high school club that she ever joined, I asked myself, “How did I last this long...
Clients who come to us are not all that different in what they need, want and desire. Whether you are a CEO who handles the marketing for your organization, a marketing director who leads an internal team or a marketing specialist or coordinator trying to...
BBR Creative is a member of the Baton Rouge chapter of the American Advertising Federation. Each year, AAF BR hosts the American Advertising Awards® – this is the gold standard for recognizing work from advertisers in the region. Our local chapter received around 350...
BBR x Cajun Country Rice For Cajun Country Rice, a client that is as playful as it is authentic, we had some fun with MeeMaw, the brand’s “spokes-grandma.” Her sass is matched only by her love of Cajun cooking! In her “C’est What?” series, we engaged with loyal...
BBR x Ochsner Lafayette General Breast Center We were honored and delighted to work on this creative campaign for our partner, Ochsner Lafayette General. By taking a few risks with lighthearted copy for a serious topic like breast cancer, we were able to engage women...
Every Cajun knows that boiled crawfish qualifies as a love language. In that spirit, our own Terez Molitor created these playfully spicy Valentine’s Day cards for BBR’s Krewe de Canailles homage to the Breaux Bridge Crawfish Festival. Click image to view larger. Click...
We’re looking on the BBRightside in 2021. Last year, we learned a lot. How to slow down, bake bread and start new hobbies. We took the brightest spots of 2020 and created a calendar for 2021 to remind us of how far we have come and what we want to keep up in this new...
As part of CreateAthon 2020, we partnered with Baton Rouge Blues Festival and Foundation to bring a fresh and fun perspective to their festival creative. Within 24 hours, this campaign was concepted, created and presented to our client. We are exceptionally proud of...
The Louisiana Housing Corporation desired a consumer awareness online ad campaign targeting new potential homeowners in Louisiana through digital and social media advertising. Creative messaging for the campaign focused on communicating that homeownership is possible...