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Louisiana Housing Corporation “Own It” Campaign

The Louisiana Housing Corporation desired a consumer awareness online ad campaign targeting new potential homeowners in Louisiana through digital and social media advertising. Creative messaging for the campaign focused on communicating that homeownership is possible and within reach for this audience through programs offered by LHC.

By way of illustration and animation, the design aimed to show the aspect of home buying through a fun and engaging lens with simple, eye-catching animation to break through the clutter of social media. Through the use of a vibrant color palette, a diverse clientele was represented in a unique and respectful way.

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