Integrated Marketing Campaign

by bbr2
March 4, 2021

BBR x Ochsner Lafayette General Breast Center

We were honored and delighted to work on this creative campaign for our partner, Ochsner Lafayette General. By taking a few risks with lighthearted copy for a serious topic like breast cancer, we were able to engage women to participate in routine mammograms as part of their wellness journey. It’s an honor and privilege to be able to produce award-winning and meaningful work that promotes our community’s health.

Click image to view larger.

Click image to view larger.

Click here to view the video and radio campaign elements.