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Insights, Letters from the CEO

Putting muscle behind your marketing.

Clients who come to us are not all that different in what they need, want and desire.

Whether you are a CEO who handles the marketing for your organization, a marketing director who leads an internal team or a marketing specialist or coordinator trying to execute a plan — each marketer I have met has goals to achieve and is simply trying to “get it done.”

You are not alone if you are overwhelmed by the amount of work on your plate and lack of resources to get everything done. The world of marketing has changed so much over the years, is more complex than ever and takes a wide variety of skills to execute. No marketer should be expected to execute their plan alone. It is just entirely too difficult.

After working with more than 650 brands over the past 24 years, the BBR team has learned that the three things that you, as a marketer, need to be successful are as follows.

Marketers Need a Plan

Regardless of who you are, if you are a marketer, I know you are trying to achieve results for your company — whether increasing revenue, improving sales, improving communication, recruiting or engagement — you have goals that need to be met.

And in order to achieve results, you need a plan and the ability to fully execute that plan. The most common threat to success is an ineffective marketing plan, which results in poor ROI and wasted time and money.

Planning is often the right time to look for the support of an agency like BBR. We guide clients by providing outside objectivity and knowledge in order to create a plan that will assure results. Executing a successful plan will empower you and bring you confidence in your role.

Marketers Want Great Ideas

Everyone who has ever hired us over the years, hired us to deliver great ideas. And rightfully so. Ideas are our premiere product – whether beautiful design, art and composition, masterfully crafted words, or creative strategies and tactics – marketers have long looked to us to help them craft and execute a strong message for their brands. Because in the end, every brand needs to be memorable to stand out amongst all the noise out there and to differentiate themselves from the competition. Sloppy work that is not on brand and not “creative” in message, strategy or delivery just wastes money.

Marketers Desire a Team

The clients we serve seem to commonly feel like they are on an island within their company. There is nothing better than feeling supported by a trustworthy team of discipline experts that you can rely on to help you get shit done. But execution is just part of it. Being able to rely on third-party observations offering an additional perspective that you simply can’t get in-house is also important. The kind of insight provided from a third-party partner contributes to unfiltered feedback and true continuous improvement for your organization. The support of a team is paramount to producing the best results.

So if you find yourself overwhelmed or feeling like your marketing efforts are not strong enough, consider partnering with our team. At BBR we’ve been providing the muscle behind successful marketing for nearly a quarter century – and we can do the same for you.

Remember, we’ve got your back.