No matter your business type or industry, every marketer’s ultimate goal is the same–cut through the noise, reach the target audience and drive impactful results. But in 2025, as attention spans shrink and marketing content is being produced at an exponential rate, that seems harder than ever.
How is one brand, with a finite budget and other limited resources, expected to compete?
Enter: the power of omnichannel storytelling.
Consistent storytelling across platforms builds trust and brand recognition, essential in an era of fragmented consumer attention. From your social media and website content, to digital ads and in-stream commercials, there are a lot of places that your customers (and potential customers) may interact with your brand.
We’ve all witnessed this done successfully–and not so successfully.
When done well, everything you hear and see from the brand feels consistent and cohesive, but without feeling cookie-cutter or templated. The key takeaway is clear, and you feel something that makes you want to do something.
When it’s done not-so-well, you’re left feeling overwhelmed or confused. You go on about your life without understanding what the brand was trying to communicate, or what they expected you to do with that information. And honestly? You probably don’t remember much at all.
There are a whole lot of “bad” examples out there, but let’s focus on a few of the “good”!
Ochsner Lafayette General “Move Forward” Campaign
To launch their new orthopedic specialty hospital, Ochsner Lafayette General employed the use of digital, traditional and environmental marketing outlets. Leaning into the emotion of what life feels like when you can finally move forward, OLG showcased people living their best life after orthopedic treatment.
This brand’s story was told through the lens of three subjects: the senior couple who can dance again, the weekend warrior who finally enjoys a day out on the water, and a young soccer player who doesn’t have to give up his dream of making the team.
While each of these features was unique, the core message and visual approach stayed consistent. And whether you’re the 80 year old with a bad hip or the 14 year old with a torn ACL, the campaign leaves you feeling hopeful for a better (and more physically active) tomorrow.
Cane River Pecan Company Holiday Campaign
Cane River Pecan Company, purveyor of gourmet pecan products, utilizes various marketing mediums to promote their products year-round, with the majority of sales happening annually in Q4. To expand on typical marketing efforts of direct mail catalogs and email marketing, we developed an integrated campaign that shared a strategy and creative concept across all mediums.
The campaign focused on the experience of gift giving and receiving, highlighting relationship-building at the root of it all. Whether it was an account rep who wanted to show gratitude to their clients, or someone who looked forward to sharing a meaningful moment with a relative over a box of chocolate-covered pecans, the campaign resonated emotionally with everyone it reached.
By weaving these stories through all channels–including the company website, campaign landing page, organic and paid social media, in-store displays, emails and more–the brand surpassed their sales goals and attracted new customers in the process.
Coburn Supply Company Showroom Campaign
Coburn Supply Company, a home products retailer, sought a fresh approach to boost awareness, drive consideration and increase visits to their physical showrooms across the Gulf South. The goal was to highlight their exceptional customer experience, setting them apart from Big Box retailers.
Through competitor research and stakeholder interviews, two critical insights were uncovered: Coburn’s offers a highly personalized shopping experience with showroom consultants, and buyers seek guidance during the often stressful and confusing building or renovation process.
Using these insights, we developed the “Your Project Partner” campaign to address buyer challenges and position Coburn’s as the ideal supplier. This multichannel campaign leveraged untapped online opportunities like social media, paid search and Google display ads to connect with potential shoppers.
By combining scalable online and offline media tailored to various markets, the campaign drove both new and returning traffic to Coburn’s website and store locations while reinforcing key differentiators, setting them apart from competitors.
Pelican State Credit Union Brand + Product Campaigns
Pelican State Credit Union partnered with BBR to enhance brand awareness for their Louisiana-based credit union and drive online engagement with key products and services.
Our approach required a cohesive campaign system that tied their brand story to product benefits in a way that resonated with consumers.
The solution was an overarching digital campaign calendar, refreshed quarterly with brand-centric and product-focused creative. Each campaign featured a distinct color from the brand’s palette to highlight specific product categories, paired with imagery celebrating community and local support. This flexible system effectively transitioned between promotions while showcasing what makes Pelican a top credit union choice for Louisianans.
Ready to Tell Your Story?
Whether you’re a brick-and-mortar business or operate exclusively online, the takeaway is the same. Use all of your available marketing outlets to consistently drive your message home, and you’ll have greater success resonating with target audiences and achieving your business goals.
Let’s create something extraordinary.
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