Featured Case Study

Ochsner Lafayette General

Multi-channel campaign to introduce and promote Ochsner Lafayette General’s dedicated orthopedic hospital to the community.

Challenge

In Fall 2018, Lafayette General Health was in the midst of launching a new orthopedic hospital. Rather than build a new facility, the orthopedic hospital was installed in a 30-year old building that had undergone a myriad of name changes and ownership throughout its history. 

Our challenge was to help the public see this old location in a new light as the area’s only dedicated orthopedic hospital — while also encouraging utilization of the hospital’s orthopedic services.

Solution

Leaning into visuals and messaging that contrasted from local competitors, the Move Forward multi-channel brand awareness campaign employed patient-powered storytelling to depict the outcomes of surgery — not the need for it — while highlighting the new hospital’s location and services provided. 

BBR deployed the campaign from January 2019 to September 2019, using both traditional and digital  advertising strategies to reach and engage the public. Our final result was an overall increase in services utilization and medical inquiries for the orthopedic hospital.

22.4 Million Total Impressions

from paid search, display, video, Facebook, outdoor, print, radio and television (Jan.2019 - Sept. 2019)

Services Provided

  • Multi-Channel Campaign Strategy & Development
  • Concept Development
  • Creative Services, design & copywriting
  • Content Marketing
  • Media Strategy & Placement
  • Paid Search
  • Performance Management
  • Monthly Account Support

Campaign Videos

Don't Just Take Our Word For It

BBR uses their experience, science and data to make media buying decisions, and the tools they use have definitely saved my team time and money. Having a trusted media buyer has also really helped us meet our marketing goals, because BBR can quickly pivot to boost tactics that are working and let go of those that aren’t yielding results.
Patricia Thompson

Director of Communications, Ochsner Lafayette General