Twenty years ago, three women came together with the dream of building an agency by creatives, for creatives—a place where every client’s voice would be amplified and where idealism would become a prerequisite. And in June of 1997, Cathi Pavy, Sara Ashy and Cherie Hebert created that place—their place—BBR Creative.
They knew it wouldn’t be easy; even today, exclusively women-owned businesses struggle to find their place in the world–especially within older, more traditional industries like advertising. “Three women starting any kind of business is difficult,” says Sara Ashy, BBR’s Chief Financial Officer and Partner. “Twenty years ago [in advertising], it felt like we were always at a disadvantage. There were still a lot of hills to climb, especially in convincing businesses that we could deliver the same–if not better–services and products. There were a lot of stressful moments where we didn’t know if we would succeed, but we knew what we were doing was the right thing, and that it was where we belonged.”
Turns out, they were right. Today, BBR Creative has made a name for itself as a creative force in the Louisiana marketplace. A roster of three has grown to over 30 passionate creatives that all bring unique perspectives and talents to the agency–and who are dedicated to delivering the highest degree of creative consistency and quality standards to every project. That drive for excellence has netted that Louisiana agency more than 215 national, regional and local awards over the years and over 500 clients–including Louisiana Economic Development, TABASCO®, Cox® Communications and Festival International de Louisiane, just to name a few.
What does the future hold for BBR? “Big things,” says Partner and Chief Creative Officer Cathi Pavy. “Over the last 20 years, we’ve learned a lot and grown. And, every year, we use those successes, stories and even our mistakes to adapt and develop our team as well as new, innovative creative for our clients.”