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BBR Welcomes New Directors

bbr welcomes new directors blog graphic blake lagneaux laurie fontenot

Creative and strategic communications positions have now been filled at the Lafayette-based advertising agency.

(LAFAYETTE, La.) – BBR Creative has hired a dynamic duo to strengthen their leadership team with the addition of two new employees: Blake Lagneaux and Laurie Driggs Fontenot.

Blake Lagneaux joins as creative director to lead the BBR design and content teams, continuing the agency’s tradition of unforgettable creative. After two decades of design and marketing experience through diverse roles at Lafayette Science Museum, Right Angle Advertising, Frank’s Casing Crew, MidSouth Bank, KATC-TV3 and more, he brings a unique insight benefiting both client and agency. Blake is well-versed on the creative vision and fundamental structures of an agency setting, in-house marketing teams and design production.

As a graduate of the University of Louisiana at Lafayette and native of Rayne, Louisiana, Lagneaux has a passion for Acadiana. He’s civic-minded and has served as a board member for Recover Acadiana, the 24 Hour Citizen Project Board and the American Advertising Federation, Acadiana Chapter. He’s also a graduate of Leadership Lafayette (Class XXVII) and was named to Mayor-President’s Bloomberg Mayors Challenge Team.

“We’ve looked very carefully for a creative leader who would understand BBR’s unique standards, but who could push it to new levels as well,” said Daniel Kedinger, vice president of product development. “Blake’s award-winning work has always impressed us, but it’s his positive reputation as a team leader and respected colleague that secured the position.”

Laurie Driggs Fontenot will manage the development of content, strategic communications and public relations for the agency and its clients as strategic communications director. Before joining BBR, Fontenot owned and operated Ninety-Two West, a niche agency focused on public relations and social media marketing for a diverse list of clients: Costa Sunglasses, BOTE Boards, Lafayette General Zydeco Marathon, Festival International de Louisiane, MAD Foods, Bayou Teche Brewing, Great Harvest Bread and others.

After receiving a Bachelor’s of Science degree in mass communications from Louisiana State University, Fontenot’s career quickly unfolded from public relations to social, digital and influencer marketing. Over the years, she’s excelled at using new technologies to forge traditional relationships and will leverage these to build robust campaigns for BBR clients.

“Laurie has worked with local, national and international brands, so we’re looking forward to seeing her ability to reach appropriate target audiences and understand consumer behavior across multiple channels,” said Cherie Hebert, chief executive officer for BBR. “With the addition of Blake and Laurie, BBR is eager to move forward, grow relationships in the food and beverage industry, and continue to wow our clients.”


BBR is an award-winning digital marketing agency that creates measurable consumer activation programs designed to increase engagement, conversion, sales, retention and brand loyalty. More information is available at