Our Lady of Lourdes Regional Medical Center made a commitment to invest in the health of their community and to reestablish its brand by investing in one of the most advanced hospitals in Louisiana. BBR was recruited to help reposition the hospital’s brand for long-term growth and help open the doors to the community.
Phase 1: Sneak Peak Campaign
An integrated pre-opening campaign spanning print, outdoor, PR and online media created a great deal of excitement and awareness leading to the grand opening of the new facility. Meanwhile, PR initiatives netted $200,000 in unpaid media throughout South Louisiana.
VIP Gala Branding:
“BBR offers marketing expertise that supports the driving business strategies within our organization. They ensure our brand essence remains integral in all layers of our initiatives. The firm represents a clever combination of intuitive business leaders with impressive creative capacity.” Elisabeth Arnold, Director of Marketing Communications Our Lady of Lourdes Regional Medical Center
Phase 2:Launch Campaign
Featuring all-new creative messaging and a modern design sensibility, the “Designed with You in Mind” image campaign breathed new life into the brand through print, electronic, outdoor and online components.
Play Television
Print Campaign
IN INPATIENT SURGERIES
Outdoor
Our partnership with Our Lady of Lourdes was just one step in an ongoing journey. Together, we continue to build the Lourdes brand as it expands market share and fulfills its promise of delivering healthcare to the highest power.