Featured Case Study: Ochsner Health

Ochsner Health Paid Media

See how a targeted media strategy helped Ochsner gain an edge in some of the nation’s most competitive healthcare markets.

Challenge

Ochsner Health needed more than just a media buying partner; they needed a strategic ally who could help them outpace competitors and maximize the impact of every paid advertising dollar.

With ambitious goals to expand awareness and strengthen consumer connection across Louisiana and the broader Gulf South, Ochsner required a team with deep market knowledge, trusted relationships and the ability to turn complex media investments into measurable results.

Solution

To help Ochsner Health strengthen its market position and outperform competitors, we built a comprehensive media strategy rooted in research, collaboration and adaptability. Our team analyzed past performance, uncovered target audience and market insights and developed targeted plans designed to stretch every advertising dollar further.

Partners since 2020

17.6% YOY Increase

in Impressions

Services Provided

Media Strategy
Market Research
Media Planning & Placement
Performance Management & Optimization
Production Support

Advanced Research & Strategy Development

Each quarter, our media team conducts market research to assess new trends across competitors, audiences and industry activity. During this research, we audit Ochsner Health’s previous campaigns to identify key strengths and growth opportunities, factoring in the health system’s business goals. The critical audience and competitor insights we gather are used to map where other health systems are focusing efforts and how investment levels vary by region.

From there, we update our market-specific media strategies aligned to Ochsner’s business priorities. Media placements are also planned on a quarterly cadence, with the flexibility to adjust in real time to emerging opportunities or shifts in strategic focus.

Market Expertise & Media Execution

Leveraging long-standing relationships with media partners across Ochsner’s footprint, we continue to ensure access to premium placements, innovative opportunities and competitive rates. Our negotiation power also secures added value and enhanced visibility, driving performance above industry benchmarks.

Managing system-wide placements across Louisiana, Mississippi, Florida, Georgia and South Carolina, we continue to deliver sustained brand lift and awareness, all verified through ongoing market research.

Seamless Team Integration

Operating as a true partner to Ochsner Health’s internal team, we facilitate alignment through regular planning sessions and status meetings. All communication, deliverables and campaign data are shared transparently online between BBR and Ochsner.

This integrated, agile approach keeps teams connected, decisions informed, and campaigns performing at their highest level.