Lafayette General Breast Center - Now Screening

With the opening of the hospital’s new Breast Center, Lafayette General needed to inform local women about the importance of routine breast care and encourage them to schedule an annual mammogram. Through market analysis and campaign development, BBR exceeded client expectations with a solution that utilized unconventional messaging and visual styles not normally associated with healthcare. This unique approach helped our ads stand out from competitors while refocusing the topic of mammograms positively to empower potential patients.

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