Featured Case Study

La Capitol Federal Credit Union

Strategic marketing and account support to elevate brand awareness and execute a mortgage lending campaign.

Challenge

In 2017, La Capitol Federal Credit Union was seeking a strategic marketing partner to work as an extension of their marketing team and ultimately help them improve brand awareness, acquire new members and market service lines like mortgage lending.

Solution

Prior to initiating campaign development, BBR helped La Capitol lay a strong marketing foundation with refreshed brand materials, upgraded website functionality and user experience consultation. 

Through the identification of brand opportunities and establishment of brand goals, BBR ultimately helped La Capitol launch a successful Mortgage Lending campaign that significantly increased loan originations by 24.64% year over year.

24.64% YOY Increase

in mortgage lending

Services Provided

  • Strategic Marketing & Account Support
  • Opportunities, Goals, Strategies and Metrics Discovery
  • Market, Competitor and Brand Analysis
  • Audience Segmentation and Journey Mapping
  • Digital Assessment of Website and App
  • Online Presence Improvement
  • Brand Identity & Platform
  • Mortgage Lending Campaign Strategy & Concept Development
  • Multi-Channel Campaigns
  • Email Marketing
  • Media Buying (Traditional & Digital)
  • Paid Search

Campaign Video

Don't Just Take Our Word For It

BBR helped us to reimagine our brand. We couldn’t be happier with our “look and feel.” They continue to help us keep our brand on track through all channels; online presence, printed materials, videos and blogs.
Leo O'Donnell

Senior Vice President of Sales and Marketing, La Capitol Federal Credit Union