Featured Case Study: Kary’s Roux
Kary’s Roux Social Media
See how engagement-driven social content helped Kary’s Roux dramatically grow reach, interaction and audience loyalty.
Challenge
To better match their brand’s personality and gain new fans online, Kary’s Roux needed a social revamp that added Cajun heat and humor to their channel feeds. Their products were already household names for many in Louisiana, but a stronger digital identity could help expand reach beyond state lines and connect with the next generation of Cajun cooks.
Solution
Rather than treating their social profiles like a billboard, we instead focused on content that everyday Louisianans would want to engage with. Our strategy prioritized entertaining, conversational posts that celebrated the humor, traditions and even hot takes of Cajun cooking culture.
+921%
increase in average monthly post engagements
Services Provided
- Target audience research & identification
- Visual & messaging strategy
- Content planning & development
- Custom photo & video production
- Influencer & brand collaboration strategies & management
- Ongoing community management
- Giveaway planning, development & management
- KPI identification, goal tracking & monthly reporting
Leaning into Local
Research on audience behavior helped identify opportunities to play off of Louisiana’s passion for food, where debates about gumbo recipes and cooking techniques can draw hard lines in the sand for commenters. This approach encouraged our viewers to weigh in, share their opinions and tag friends to continue the conversation.
Along with this, we supplemented monthly calendars with Louisiana memes, cooking tutorials and timely cultural touchpoints. These pieces helped make Kary’s Roux more approachable and community-oriented while maintaining credibility as a top Louisiana food brand.
Short-form Content. Long-term Results.
To support audience growth and organic reach, we included regular short-form engagement pieces like videos, influencer collaborations and giveaway campaigns that boosted visibility on Facebook and Instagram.
Custom photo and video content helped modernize Kary’s social presence, while influencer partnerships introduced the brand to new audiences in an organic, non-promotional way. At the same time, ongoing community management ensured our audiences stayed activated and engaged with us well beyond individual posts.
Campaign Elements
Campaign Results
+2,619%
increase in average monthly post impressions
+921%
increase in average monthly post engagements
+47%
follower growth across Facebook and Instagram
Don't Just Take Our Word For It
