Featured Case Study

LogoJET

Brand platform development to establish LogoJET’s market identity and guide all future communication and outreach decisions.

Challenge

In the midst of the COVID-19 pandemic, LogoJET approached BBR with an overall lack of brand clarity. Company leaders were struggling to effectively communicate the benefits of their customizable in-house printers, which was hindering client sales and diminishing brand awareness.

Solution

Through initial discovery meetings, we learned that LogoJET did not have a Brand Platform in place. For us, the Brand Platform is essential to having successful marketing and communication operations in any business.

Through a series of branding workshops, BBR helped the LogoJET team develop their foundational Brand Platform, which outlined brand messaging and templates for the entire team to easily communicate to the market.

40% Sales Growth

From 2020 to 2021

Services Provided

  • Brand Identity Refresh
  • Brand Positioning
  • Brand Messaging
  • Established Brand Standards
  • Brand Style Guide
  • Suite of Creative Assets
  • Library of Brand Icons

Don't Just Take Our Word For It

BBR Creative did a fantastic job leading us through our brand positioning exercise that has given all of us at LogoJET the clarity and confidence in speaking about our products and service. They brought on fresh ideas and encouraged us throughout the process to think outside the box, dig deeper, and identify key components of our brand that were previously lacking or missing altogether. Since our brand development work with BBR Creative, we present ourselves stronger against our competitors and are now better positioned in the industry which has positively affected our business since launch.
Susan Cox

CEO, LogoJET