Come Home, Louisiana Social Media Campaign

In 2015, the Louisiana Department of Economic Development (LED) commissioned BBR to help highlight Louisiana quality of life benefits and entice natives living out of state to move back home. The result was an 18-month, multi-channel campaign aptly branded “Come Home, Louisiana.” Driven by interactive social media tactics, video storytelling and digital advertising, our campaign generated over 72,000 followers for LED while stoking interest for the state as a destination to live, work and play.