BBR x Chet Morrison
Chet Morrison Contractors is a worldwide leader in construction, maintenance and abandonment services for oil and gas. When it came time to launch their revolutionary SHARC tool, they needed sharp branding that would cut through the noise in the market. Through competitor analysis, brand identity development and marketing collateral, we delivered a comprehensive launch platform designed to make waves.
Product Naming & Branding
Showing the SHARC in Action
PR efforts included drafting and distributing a product press release, as well as creating custom oil and gas industry media lists. BBR also arranged client interviews and feature articles with industry media. This resulted in a four-page feature article on Rigzone (a widely read industry news website) and a two-page article in Offshore Engineer magazine.