Brand Development

With 40 years in the game, Bayou Classic sets the standard for outdoor cooking. They came to BBR looking for a partner who could further refine and elevate the brand consumers know and love. Through collaboration with the Bayou Classic team, BBR built upon existing foundations to develop a Brand Identity that aligns with their vision, audiences, and customer journeys. BBR also played a pivotal role in crafting a compelling brand story and updating visual components, including a refreshed color palette and fonts, templated assets for use across digital and print media, and documented brand guidelines.