Featured Case Study

Louisiana Charter Boat Association

Catch & Cook Contest

Challenge

In Fall 2022, the Louisiana Charter Fishing Association (LCBA) was challenged with growing their marketing audiences in order to drive charter fishing trip bookings, directly with local captains.

Solution

LCBA partnered with Chef Jay Ducote for a “Catch & Cook Fishing Experience,” a contest awarding a free charter fishing trip with 3 friends, $500 in lodging and Chef Jay Ducote in the kitchen, cooking up what was caught that day. BBR developed a campaign concept along with a strategic media plan to gain exposure for this co-op giveaway, ultimately driving website traffic and generating leads for future communications. 

929 Contest Entries

(for campaign run Oct.-November 2022)

Services Provided

  • Concept Development of Contest Name, Catch & Cook Fishing Experience

  • Multi-Channel Campaign, Strategy, Production, Placement and Reporting

  • Marketing Collateral Development

Contest Landing Page
Website Pop-up
Facebook and Share Graphic
Banner Ads

Don't Just Take Our Word For It

BBR has been a great partner for the TABASCO® Country Store for the past five years. They really understand our brand and have taken our email marketing to another level with spectacular creative and new photography.
Angie Schaubert (ret.)

Senior Manager of Brand Sales, TABASCO® Country Store