Louisiana Job Connection

With thousands of employers across the state competing for attention in the hiring process, Louisiana Economic Development created a customizable job site to help attract professionals and connect them with open positions. To set the stage for a successful site launch, we developed a multi-channel campaign designed to flexibly target a highly diversified job market, all while accommodating the shifting digital landscape of job searches.

Targeted Online Banner Ads

Pre-launch ads targeting in- and out-of-state audiences encouraged job seekers to register with Louisiana Job Connection before its August launch. Post-launch, ads grew increasingly targeted, explicitly speaking to in-demand job seekers from individual fields as more job postings were added to the site.

 

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