Featured Case Study: St. Tammany Parish Tourist Commission

Tammany Taste of Summer Campaign

BBR developed a consumer-targeted campaign to drive local business transactions.

Challenge

In August and September 2022, St. Tammany Parish Tourist Commission was seeking to promote their annual Tammany Taste of Summer program to the local market and surrounding areas in an effort to boost business for participating restaurants, hotels and attractions during an otherwise sleepy time of year.

Solution

BBR developed a targeted advertising campaign utilizing traditional and digital advertising to reach consumers in St. Tammany Parish and surrounding areas. The campaign drove awareness and encouraged participation in the Tammany Taste of Summer 2022 program by touting special deals, showcasing intriguing photography and creating buzz for participating businesses.