Multi-channel Marketing Campaign

The Baton Rouge Blues Festival needed a fresh, cohesive suite of promotional ads and materials to get the word out to Baton Rouge locals, blues lovers and beyond.

The copy features clever lines highlighting the fact that Baton Rouge offers a different, unique and fun version of blues music ‒ that you can damn right dance to! Visually we aimed to put a spotlight on the swamp blues gods, who are the heart of the festival.

This campaign won an American Advertising Award for multi-channel campaigns from AAF-Baton Rouge.