Multi-channel Marketing Campaign

For us, the holidays are a time to celebrate valued partners by giving back in ways that are memorable and meaningful. But this season is often one-size-fits-all fun. So this year, we set out to help our recipients “holiday their way” by delivering a holiday night custom fit for them.

To bring this to life, we developed a collection of playful holiday personas that highlight the different ways people enjoy the season. Each recipient was directed to take a quiz that identified which persona they are—along with recommendations for food, music, entertainment and a signature Persona Drink.