Featured Case Study: Cajun Country Rice and Camellia Beans
Red Beans & Rice Mondays Collab Campaign
BBR developed a campaign to position two iconic brands as go-to ingredients for red beans & rice.
Challenge
Enjoying red beans and rice on Mondays is truly unique to Louisiana — which is why Camellia Beans and Cajun Country Rice came together to keep the tradition alive. These two iconic brands set out to create brand awareness along with package identification and to encourage the purchase of ingredients for cooking this Louisiana tradition.
Solution
BBR developed a unique brand partnership with Camellia Beans and Cajun Country Rice to create brand associations in the minds of consumers as the best duo for red beans and rice recipes. Through our multimedia integrated campaign, Red Beans & Rice Mondays prominently displayed products at local retailers, garnered attention from audiences across the state and even those at the Capitol and resulted in a generous donation of proceeds to local food banks — 100,000 meals to be exact.
3.8M Impressions
Campaign Total
Services Provided
- Partnership Strategy & Coordination
- Campaign Strategy & Concept Development
- Creative Production: Copywriting, Design, Illustration, Video, Content Development
- Media Planning & Placement
- Public Relations & Event Support
- Landing Page Strategy & Development
- Search Engine Optimization
- In-Store Retail Promotion
- Performance Management & Optimization
Campaign Elements
Campaign Videos
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