Challenged by First Federal Bank of Louisiana to to increase the number of first-time banker accounts, we introduced a campaign concept designed to give the target audience more bank for its buck. Combining reward checking, a savings account, free online banking and other perks, the eVantage Bundle offers everything a first-time account holder needs in a bank—all in one easy bundle. Updated graphics, a playful campaign tone and worthwhile promotions sealed the deal with millennial audiences.

Print and Outdoor Collateral

Digital Components

Television Spot