Each year, Festival International de Louisiane transforms Downtown Lafayette, La., into a sprawling celebration of music, food, art and more. With our help, the francophone festival shattered previous attendance records, extending the experience to more new fans than ever before.

Print + Online Advertising

A print and online ad campaign captured the essence of the Festival experience, inviting music fans, foodies, art lovers and francophiles to “Come Festival With Us!”.

Branded Wearables

Cloissonné Pin Designs

Meanwhile, media efforts resulted in the most secured national and international media coverage in Festival history.

Media Components

In addition to extensive, multi-channel marketing efforts, BBR served as the official Ambassador of Festival International at more than 90% of all recorded and live media interviews.

76%Reach
4.2%Frequency

The Results

Festival International enjoyed a record-breaking turnout in 2014, drawing its largest crowd since inception in 1986.

450,000 attendees in 2014 8-10% increase from 2013
94%
47 statesrepresentedat the festival

1/5 of attendees were international visitors