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My Struggle with Prioritizing Tasks as a CEO

My Struggle with Prioritizing Tasks as a CEO

by Cherie Hebert | Mar 17, 2023 | From the CEO, News

Many days I feel pulled in a million directions. It takes so much effort to get back on track and know just what to focus on first. Prioritizing work has long been one of my most difficult challenges. I have been listening to the book, Good to Great by Jim Collins as...
How Clear Brand Messaging Can Elevate Your Business

How Clear Brand Messaging Can Elevate Your Business

by Cherie Hebert | Jan 10, 2023 | From the CEO, News

Before you start marketing your business this year, ask yourself these three questions. What does your business do better than anyone else? Can you make a killer argument to prove that you do it better? Are you clearly and concisely communicating your distinction?...
Why Your Strategic Marketing Plans Need Outside Guidance

Why Your Strategic Marketing Plans Need Outside Guidance

by Cherie Hebert | Dec 21, 2022 | From the CEO, News

Overcome the Challenge of Strategic Marketing Planning with a Trusted Guide 💡🗓️💪 We all know the old adage: If you fail to plan, you’re planning to fail. Which begs the question — what are you going to do next year? Sometimes you just need someone to guide you. I have...
How the state of Louisiana is Helping to Grow Louisiana Business Leaders

How the state of Louisiana is Helping to Grow Louisiana Business Leaders

by Cherie Hebert | Nov 29, 2022 | From the CEO, News

LED offers Small Businesses the Opportunity to Retreat at the Edward Lowe Foundation in Big Rock Valley, Michigan. Back in early October, I had the absolute pleasure of joining 13 other Louisiana business owners and leaders for a three-night, four-day retreat on...
What is Brand Elevation — and Why Does it Matter?

What is Brand Elevation — and Why Does it Matter?

by Cherie Hebert | Nov 2, 2022 | From the CEO, News

Most entrepreneurs in Louisiana start a business built on their own, individual skill or talent and grow their business through grit and hard work. Usually marketing is not the entrepreneur’s first skill set, so not much intentionality is placed on the act of...
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