by Cherie Hebert | Mar 17, 2023 | From the CEO, News
Many days I feel pulled in a million directions. It takes so much effort to get back on track and know just what to focus on first. Prioritizing work has long been one of my most difficult challenges. I have been listening to the book, Good to Great by Jim Collins as...
by Cherie Hebert | Jan 10, 2023 | From the CEO, News
Before you start marketing your business this year, ask yourself these three questions. What does your business do better than anyone else? Can you make a killer argument to prove that you do it better? Are you clearly and concisely communicating your distinction?...
by Cherie Hebert | Dec 21, 2022 | From the CEO, News
Overcome the Challenge of Strategic Marketing Planning with a Trusted Guide 💡🗓️💪 We all know the old adage: If you fail to plan, you’re planning to fail. Which begs the question — what are you going to do next year? Sometimes you just need someone to guide you. I have...
by Cherie Hebert | Nov 29, 2022 | From the CEO, News
LED offers Small Businesses the Opportunity to Retreat at the Edward Lowe Foundation in Big Rock Valley, Michigan. Back in early October, I had the absolute pleasure of joining 13 other Louisiana business owners and leaders for a three-night, four-day retreat on...
by Cherie Hebert | Nov 2, 2022 | From the CEO, News
Most entrepreneurs in Louisiana start a business built on their own, individual skill or talent and grow their business through grit and hard work. Usually marketing is not the entrepreneur’s first skill set, so not much intentionality is placed on the act of...
