As we close out another year, marketers everywhere look to the horizon of 2025—a year brimming with both opportunities and challenges. For marketing professionals, a new year is far more than a symbolic date on the calendar; it’s a chance to refine strategies, harness...
Your whole organization will benefit if your team individually takes clarity breaks. In the fast-paced world of modern business, where deadlines and demands often seem never-ending, taking a step back to gain clarity might not seem like a top priority. However, the...
BBR Creative Leaders Emily Burke and Lauren Bourgeois Appointed CEO and COO Founder/CEO Cherie Hebert to transition from daily operations to mentoring role (Lafayette, LA) – BBR Creative announced today the appointment of a new...
In 2011, I was approached by the Marketing Director of one of our clients who felt very isolated in her position. Her name was Kristi Fredieu and she was the Marketing Director for a therapy service provider that primarily staffed nursing homes with physical,...
How Networking Contributes to a Good Business Reputation One of the things I am most proud of is building a strong business reputation for BBR Creative. People that I meet continually tell me, “your firm has an excellent reputation.” When I took the time to think...
First Things First: Understand Your Ideal Customer BBR began as a creative design firm and has grown into a strategic marketing agency that helps our clients market their products and services while creating new customers in the process. Our methodology is constantly...
I opened the doors of BBR Creative in 1997 with three other women. As I was researching the advancement of female entrepreneurs for this article, I uncovered the shocking fact that only 9 short years before opening our doors, President Reagan signed the Women's...
BBR Creative’s Hygiene for Humanity will make its 9th annual return, serving as a philanthropic event to raise awareness about hygiene inequality across Acadiana. Since inception, Hygiene for Humanity has provided thousands of hygiene products and supplies to...
I love the fourth quarter of a football game. I can go without watching the entire first three quarters, jump in on the fourth quarter when there is usually all kinds of activity and tension and get to experience the excitement of the final few minutes of the game....
I am sure, if you pause long enough, you can think of at least one person that you have encountered in your life that was doing a really great job. Whether that was a paid job, a volunteer engagement or a personal commitment. They were just outstanding. If you pay...
Many days I feel pulled in a million directions. It takes so much effort to get back on track and know just what to focus on first. Prioritizing work has long been one of my most difficult challenges. I have been listening to the book, Good to Great by Jim Collins as...
Before you start marketing your business this year, ask yourself these three questions. What does your business do better than anyone else? Can you make a killer argument to prove that you do it better? Are you clearly and concisely communicating your distinction?...
Overcome the Challenge of Strategic Marketing Planning with a Trusted Guide 💡🗓️💪 You’ve likely heard the saying, “If you fail to plan, you’re planning to fail.” But how do you turn that wisdom into action? Strategic marketing planning can feel overwhelming, especially...
LED offers Small Businesses the Opportunity to Retreat at the Edward Lowe Foundation in Big Rock Valley, Michigan. Back in early October, I had the absolute pleasure of joining 13 other Louisiana business owners and leaders for a three-night, four-day retreat on...
Most entrepreneurs start a business built on their own, individual skill or talent and grow their business through grit and hard work. Usually marketing is not the entrepreneur’s first skill set, so not much intentionality is placed on the act of branding. Aside from...
Back in 2020, when the BBR Creative team was forced to work from home due to the pandemic, we recognized a need for more intentional and effective leadership communication. After thinking on it, upper management came to me with the recommendation that I should carve...
5 Tips for Enhancing Your Recruitment Marketing Strategy So a hot button in business now is recruitment marketing. My c-suite friends all talk about the difficulty of attracting “good” candidates and hiring the “right” people. HR departments are working night and day...
Back in the day, sales folks knocked on doors, made cold calls and played a lot of golf. As we all well know, the world has gotten way more complex since then and in-person sales calls as a first touch point is a rarity. Companies and organizations still rely on word...
Of all of the businesses that start each year, only 21% of businesses make it to their 20th anniversary, according to the U.S. Bureau of Labor Statistics. That is about one in five. While 25 years old in life is still considered young, 25 years in business seems old....
Help Us Help Others. Every year, more than half a million people experience homelessness in our country, and South Louisiana is no exception. On any given night, over 1,000 people in Acadiana and Baton Rouge – men, women and children of all ages, races and abilities –...
25 DO-GOOD DAYS TO COME It is hard to believe that BBR is now 25 years old. It seems like just yesterday that Sara Ashy, Karla Meche, Cathi Pavy and I sat on my back porch plotting and planning the startup and plan for our agency. We had a lot of dreams back then of...
An interview with IT Director and Tech Whiz, Eddie Talbot, on the tools that allowed us to move agency operations to an offsite work environment without missing a beat. Eddie Talbot has been with BBR since 2006 as our agency’s very own MacGyver. He’s the guy who...
AMERICAN ADVERTISING FEDERATION (AAF)-BATON ROUGE HONORS BBR CREATIVE VICE PRESIDENT, EMILY BURKE, AND AGENCY FOR OUTSTANDING WORK IN 2021 BBR Creative is a proud member of the Baton Rouge chapter of the American Advertising Federation. Each year, AAF-Baton Rouge...
7 MARKETING TRENDS THAT ARE WORKING RIGHT NOW. Things are changing in our world of marketing faster than ever. There are so many new channels and tactics to learn about that it can be a bit overwhelming – even for us seasoned marketers. Additionally, there are some...
Creatives love Christmas. In the agency world, it is the time of the year when they get to let their spirits soar without too many restrictions to create the agency’s annual Christmas “card.” Over the past 24 years, we have designed a wide array of clever to quirky...
Ask any art director or designer and I am sure they will tell you that there is an art to giving good feedback. There is nothing worse than being given direction, going forth and putting your heart and soul into creation, only to deliver – and then get feedback that...
There was no Mardi Gras in Louisiana. Temperatures in Lafayette plummeted to 16 degrees. We had snow on the ground for days. Just about everyone ate gumbo, which isn’t so abnormal when cold weather hits. Cajun Country Rice was having a phenomenal week and everyone was...
Wow, this year was a doozie! I find myself now saying goodbye to 2020 and to the building that was our home for the past 12 years. I loved our time as a team at 300 Rue Beauregard in Lafayette and a lot of great work came out of there. But, if the pandemic has...
This Thanksgiving, I find myself more appreciative of the people in my life than ever before. And this year, even more than in years past, I greatly appreciate my work family, who have positively impacted the lives of our clients and the health and vitality of BBR...
A couple of years ago I went to a luncheon hosted by the Sales and Marketing Executive Group of Greater Baton Rouge. Will Wade, LSU’s Basketball coach, was their guest speaker. His talk centered around consistency. He told the story of a player of his that was in the...
Back in early March, I distinctly remember hearing about the cases of COVID-19 increasing in Italy. It was so scary to hear about the challenge that country was facing. Italy seemed to be the epicenter of Coronavirus cases and media warned of COVID-19 coming to the...
I come from a family of really good fishermen. Men who know the waterways of Empire and Venice, Louisiana — saltwater fishing hotbeds. They have fished these waters for years, and know the way around the marshes and into the...
We do not ask to be born. We do not pick our parents. We don’t pick our skin color, our ethnicity, our race, our cultural heritage. We do not pick the time we are born, the place, the town, the country. We do not select our circumstances, our family history,...
The last eight weeks is the longest time I have ever spent at home in my adult life over a single stretch of time. I now have the luxury of watching birds come to our feeder off of my front porch. We have our regulars: two pairs of doves, a pair of cardinals with...
I am amazed at how quickly creativity has blossomed during this Coronavirus pandemic. I also find it a bit ironic, yet somehow appropriate, that creative ideas are blooming during this beautiful spring. I am surprised and delighted by the show of creativity from...
I feel like I have seen the motto “Do It Scared” all over the internet recently. It seems like the 2019 book written by Ruth Soukup — Do it Scared: Finding the Courage to Face Your Fears, Overcome Adversity, and Create a Life You Love is very popular. ...
Right about now, you are probably focusing your sights on upcoming goals and achieving success in the new year. Sales and marketing teams are working on the acquisition of new clients and upselling existing clients. This challenge to sell more isn’t unique — in fact,...
December is my time to reflect on the past 12 months and look forward to the year ahead. I try to carve out quiet time to think about what things I’d like to accomplish in the upcoming year and write them all down. In order to be inspired, I find that I often need to...
After 28 hours, multiple pieces of the best fried chicken ever, Edie’s biscuits, a baby bottle of red wine, no sleep and a carafe of coffee — my personal contribution to the first-ever BBR CreateAthon came to a climax when our team presented an unbelievable array of...
Creative thinking could radically change your company — and cost you next to nothing. I admire creative businesspeople. The kind who think differently about their businesses and problem-solve to deliver products or services in a unique way. The ones who are innovators...
The first step in targeting prospects by industry and job title Picking the right form of marketing is critical for success in any industry. However, many types of marketing can’t guarantee direct access to target consumers. That is why businesses can benefit from...
If you are with a company that is in the process of acquiring another company and you are responsible for guiding or helping with the brand transition, then this blog is for you. It is the responsibility of the parent company to take the lead and establish and embrace...
As a woman (or man, I suppose), getting older is not the most fun thing in the world. But with a business, it’s different. Watching my business grow over the past 15 years has been more than fun; it’s been one of the most gratifying and educational experiences of my...
Did you know that the customer profitability rate tends to increase over the life of a retained customer? In other words, the longer you keep a customer, the more profitable the customer becomes. Furthermore, companies can boost profits from 25 - 125% by retaining...