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Letters from the CEO

Secure Success with Hand Written Goals

handwritten goals
Take the time to handwrite your goals

December is my time to reflect on the past 12 months and look forward to the year ahead. I try to carve out quiet time to think about what things I’d like to accomplish in the upcoming year and write them all down.

In order to be inspired, I find that I often need to “remotivate” myself to gain some insight that I didn’t have the year before.

Recently, I listened to a podcast that provided me with the additional insight I needed: “The Goal Setting Action that increases results by 1-10x featuring Shawn Doyle”

The key takeaway? Write it down.

Anyone who works at BBR knows that I am a big proponent of taking handwritten notes. Before I ever learned (through now widely published research) that taking handwritten notes improves retention by 70%, I took notes for everything. I’m especially active during client meetings, because it’s how I remember and retain what was being discussed.

Now, research backs up the idea that people who write down their goals are 42% more effective than those that do not. The act of writing things down triggers the reticular activating system in the brain, which positively affects our memory. By contrast, typed note retention is 0% after 24 hours.

The goal setting mentality is no more prevalent than in the classic book, Think and Grow Rich by Napoleon Hill. Written in 1937, the book was promoted as a personal development and self-improvement book. It was claimed to be inspired by Andrew Carnegie, a business magnate and philanthropist.

While the book’s title may seem like it focuses on increasing income, the philosophies it presents motivate people to find success in every area of life. Thoughts become actions and, before you can achieve anything, you have to be able to visualize the end result.

“Whether you think you can, or you think you can’t – you’re right,” — Henry Ford

Written goals and concrete plans lead to success. Concrete plans are those of action. What actions do you need to take to accomplish your goals? In order to accomplish a large goal, it helps to break them down into digestible strategies and actions. You can do this quarterly, monthly, weekly and daily. Of course, it’s the daily actions that accumulate and allow us to meet those larger goals we set at the beginning of each year.

Last but not least, sharing your vision or goals with another person, whether it’s your significant other, a friend or a work colleague, can help you maintain accountability and gain support.

“Thinking small is a self-fulfilling prophecy.” — Amazon 

Heading into a new decade, BBR is encouraging our community to think big and plan bigger. We’ve created something special this holiday season to help you capture your goals and set your sights on success for 2020. Keep an eye on your inbox — the download is coming soon!

And remember: You’re creative, too.