Right about now, you are probably focusing your sights on upcoming goals and achieving success in the new year. Sales and marketing teams are working on the acquisition of new clients and upselling existing clients. This challenge to sell more isn’t unique — in fact,...
Creative thinking could radically change your company — and cost you next to nothing. I admire creative businesspeople. The kind who think differently about their businesses and problem-solve to deliver products or services in a unique way. The ones who are innovators...
Recently, the Association of National Advertisers and the Data & Marketing Association merged to create the largest advertising and marketing association in the world. The organization provides a number of resources for educating marketing and advertising...
At BBR, we like connecting friends, especially those with a flair for food that tastes and looks good. Here's our latest "love" connection: Meet Minh Kiet. Fondly known as “Kit,” he’s a freelance food photographer and writer for various publications in Louisiana. His...
1. Wearables Driving Healthy Lifestyles With success in the wearable tech categories, especially from Apple and Fitbit, many people are starting to get more and more data about their daily lifestyles. This trend will continue in 2019 with consumers looking for...
In the era of Big Data, we are constantly inundated with information. Tackling such large volumes of data can be daunting to even the most skilled digital marketer. What should you be measuring? What kinds of skills do you need to be able to parse and interpret data...
Today, our technology landscape is dictated by data — with advertising technology being no exception. With this in mind, it’s no surprise that digital marketers and ad agencies across the globe cite data science and analysis as the number one skill they seek. For...
Savvy marketers and e-commerce retailers have been using Google Analytics for years to learn more about how consumers are interacting with their websites. It’s a remarkable tool that can tell you quite a bit about your site traffic, what shoppers find attractive and...
Just a quick search on the topic of “Marketing Predictions in 2019” will turn up thousands of results from just about every single marketing and advertising agency in the world. I hope that this one is a bit more realistic. You won’t see me promoting artificial...
‘Tis the season for gathering your friends and family around a table filled with delicious food. It’s also the season to frantically Google recipes that will impress those aforementioned friends and family members. We put some Louisiana twists on a few easy recipes...
Thanks to full-page food spreads and massive, mouthwatering billboards, our world is inundated by amazing food photography. Sure, it gives us lots of tasty things to look at (and usually gets our stomachs rumbling well before lunch). But if you’re a small business...
Empires are not built overnight. They grow slowly, brick-by-brick and town-by-town, over the course of many years. Each new territory gained is the result of hard work and sacrifice. If you have business dreams of conquering the world — or maybe just a tri-state area...
The most wonderful — and stressful — time of the year is fast approaching, and if you’re like many retailers in the online space, you’re bracing yourself for the holiday rush. If your business relies on fourth quarter e-commerce sales, you’ve got a lot riding on the...
We love podcasts. Nothing passes the time better when you’re washing dishes or taking a long drive. And there’s a podcast for literally everything. Want to hear about life as a trucker? Got it. How about a minute-by-minute dissection of every Star Wars movie? No...
GDPR is a new European consumer privacy law that also applies to U.S. businesses. Why it’s having a major effect on brand marketing worldwide? We told you about the hefty fines and legal risk associated with violations and some of the easy first steps you could take...
Considering our increasingly nuanced understanding of consumer behavior and the saturation of media and retail environments, it's no wonder marketers are seeking new ways of reaching their customers. One approach that has proven successful--micro-segmentation--uses...
While you were trying to stay awake in your college microbiology class, Kaitlynn Fenley was falling in love. Peering through a microscope, she watched as microbes did their part to ferment a small amount of sauerkraut. She was smitten. Several years later, Kaitlynn...
Is your business ready for GDPR? Use this simple checklist to see which areas of your marketing or operations may be affected. Website Update your privacy policy. Learn more about why here. Adjust all forms on your website to include specific explicit opt-ins. This...
Yep, the warm weather has finally found us. And you know what that means: time to kick back, relax and dive into that ever-elusive summer reading list. If you’re like us, you’re probably in the mood for stories on the sweet and savory side of the fiction aisle. To...
It’s 2018, and we don’t have flying cars or robot chefs á la The Jetsons. Yet. What we do have is Shipt, an Internet-based grocery delivery service that has made my life as a working mom and wife almost as easy as having my own Rosie the Robot Maid. Original owner...
“Have you tried powering it off and powering it back on?” – Eddie, resident IT savior In life as in tech, sometimes the solution is simple. Turn it off and back on again. Do a hard refresh. Unplug it for 30 seconds. Like our hard-wired helpers, sometimes we need to...
Does the constantly changing world of social media have you feeling … shook? It’s hard to keep track of which platforms are on the rise and which are already so last month. As a media buyer, it’s my job to stay on top of this ever-changing landscape, so I can help my...
What makes food and beverage products so lovable? They, for consumers, are both emotional and sensory experiences. Consumers’ experiences are comprised of preference-based attributes stored in our brains (what we like), coupled with the deep-seated sentiment we hold...
If you aren’t familiar with Design Thinking, it’s the newest marketing buzzword floating throughout the industry and has already been met with both passionate adopters and extreme critics. Branded by IDEO as a framework for user-focused, empathetic design, it has...
As an agency based in South Louisiana, we know a thing or two about festivals. (Our weekend calendars are essentially centered around them.) So for us, it's no surprise more and more Direct-to-Consumer (D2C) brands are turning to festivals as lucrative opportunities...
In this, our third and final installment on values-based marketing, our focus is on the importance of content in consumer activation and customer engagement. Whether looking at past or future trends, content has and continues to dominate the marketing conversation as...
Like any good movie, an ad should make you feel something — or at least that’s what Don Draper would say. With the advertising industry’s strong shift towards values-based marketing in recent years, more brands are flexing their emotional chops. In 2014, an Edelman...
As we stated in our February article, Values-Based Marketing: Reframing Your Direct-to-Consumer Strategy to Win Hearts and Minds, marketers are turning to values-based marketing to meet changing consumer expectations and position their businesses for long-term growth....
As online shopping becomes increasingly popular, traditional retail stores have begun to feel the pressure to compete. According to BigCommerce’s most recent study, 51% of Americans prefer to shop online. Meanwhile, e-commerce is growing at a rate of nearly 23% year...
By definition, values-based marketing is an appeal to consumer values and ethics. It is a shift from product-centric to consumer-centric marketing, meaning your company's branding, advertising and promotional messages should be reframed to emphasize how your company’s...
Welcome to the Age of Trendy Workplaces — a time where every colorful office nook is filled with an equally colorful, Ray Ban-wearing personality. Where hopeful job seekers are judged by both the credentials on their résumés and the contents of their music libraries....
With a limited view into the days ahead, conceiving strategies with client budgets on the line can be extremely frustrating for advertisers. However, with skillful analysis and professional insight we are able to take a very educated guess. Per our panel of pros, here...
It’s no secret: the food industry often plays by its own rules. This penchant for unpredictability can spell big headaches and small returns for marketers. However, with skillful analysis and a little insight, we can take a very educated guess at what's to come. Per...
According to Simon Sinek, best selling author of Start With Why, “People don’t buy what you do; they buy why you do it.” For many traditional marketers, this is, at minimum, a conflicting if not an entirely irrational philosophy. Unfortunately for those...
Welcome to December — and the all-too-familiar fourth-quarter slump in which so many businesses find themselves. Maybe we failed to meet our benchmark in this area. Maybe our metrics for that area are way off course. Maybe we completely forgot about those areas. But...
For anyone who grew up in a world without the internet, social media and smart mobile devices, the range of technology and opportunities now available can often seem overwhelming. As a business owner or marketing professional, you’re faced with a nearly endless supply...
In the working world, teams often face obstacles when it comes to communication. Finding tools to hurdle those obstacles? The bane of every office manager’s existence (probably). It’s not that finding tools is difficult, though. The problem is they’re everywhere. From...
A little over 2 billion people globally use Facebook. If you consider that there are 7.4 billion people on Earth, then nearly one-third of the world’s total population has a Facebook account (which is kind of insane). What does this mean? Well, if you’re involved in...
Catalogs can help introduce new customers to your brand and give previous ones a look at new product lines. However, choosing the right time to send them could mean the difference between your new fall look sitting on someone’s coffee table or in the trash can. We...
As we’ve already established, direct mail is definitely not dead. With the advertising industry’s migration toward digital, direct mail efforts now offer less competition and have a better chance of turning heads. One Compu-Mail study showed that direct mail yielded a...
If you’re a retailer or product manufacturer, you’ve no doubt had thoughts, or perhaps nightmares, about Amazon. Now officially the third-largest global retailer, Amazon has disrupted the retail marketplace and revolutionized how goods are bought and sold online. For...
Every year, we as consumers are fed a laundry list of tech breakthroughs that feels like it’s centuries away from being fully realized. Artificial intelligence, machine learning, cashless currencies, personal assistant devices and full-featured, voice-controlled user...
It should come as no surprise to marketers that online shoppers spend a good chunk of time performing product research before purchase. Heck, most people research things they aren’t even planning to buy online. But exactly how many consumers are doing this? As it...
Every good ad campaign, no matter the platform or placement, should begin with a thorough consultation in which you and your agency set measurable goals, outline your target audience and establish a clear budget. But once completed, physical ads are approved and...
Making a successful media plan really boils down to one thing: knowing your audience. It’s one part intuition and several parts in-depth research. If you have a strong understanding of those most likely to buy your product, you can better target them through messaging...
Just over 20 years ago, the term “blog” had yet to grace the face of the Internet, which was still only a premature collection of HTML pages. While Generation X sat at peak buying power, the success of advertising hinged on TV commercials, radio spots and premium...
When we set out to create BBR 20 years ago, the advertising industry was a wild landscape of raster files and 16-gig hard drives. Cold calling reigned. “Friends” was still in syndication. And we lived and died by our Rolodex. Even then, though, we knew the value of...
According to the latest Radicati Group Email Statistics Report, people will send and receive 269 billion emails per day in 2017, and there will be more than 3.7 billion email users worldwide by the end of the year. In five years’ time that number will skyrocket...
So, you want to optimize your website. But where to begin? From the outside, everything seems functional. This makes it hard to know exactly what feature or function is giving your users issues. Visualizing user activity is key to determining the cause of high bounce...
Many marketers live under the false assumption that, in order to make a splash with a new product or campaign, their websites need a full redesign. The benefits from this logic are obvious: your campaign gets the red carpet launch it needs in the place you want. It...