BBR’s Top 12 Marketing Podcasts That Will Make You Smarter

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We love podcasts. Nothing passes the time better when you’re washing dishes or taking a long drive. And there’s a podcast for literally everything. Want to hear about life as a trucker? Got it. How about a minute-by-minute dissection of every Star Wars movie? No problem. Whatever your topic of interest, there’s probably a podcast (or three) for it.

When it comes to improving your marketing, there are countless options out there. If you’re looking to be entertained and maybe learn something along the way, we’ve assembled a list of our favorites (in no particular order) to get you started:

1. WorkLife with Adam Grant

Each weekly episode of WorkLife with Adam Grant centers around one extraordinary workplace — from an award-winning TV writing team racing against the clock to a sports team whose culture of humility propelled it to unexpected heights. In immersive interviews that take place in both the field and the studio, Adam brings his vivid observations to life and distills useful insights in his friendly, accessible style.

“I really like the WorkLife podcast because it focuses on different businesses and how they are working to build effective teams, happy employees and company culture. It also has a cool balance of social science mixed into it.” – Daniel Kedinger

2. #AskGaryVee

Hosted by entrepreneur, CEO, investor, vlogger and public speaker Gary Vaynerchuk. On this podcast you’ll find a mix of #AskGaryVee show episodes, keynote speeches on marketing and business, segments from his DAILYVEE video series, interviews and fireside chats.

“You gotta love brash bravado to be into GaryVee. He’s like the Joe Rogan of entrepreneurship. If you do love Gary Vaynerchuk, then his podcast is a must.” – Cory LaGrange

3. TED Radio Hour

The TED Radio Hour is a journey through fascinating ideas: astonishing inventions, fresh approaches to old problems and new ways to think and create. Based on talks given by riveting speakers on the world-renowned TED stage, each show is centered on a common theme — such as the source of happiness, crowdsourcing innovation, power shifts or inexplicable connections. The TED Radio Hour is hosted by Guy Raz and is a co-production of NPR & TED.

“The TED Radio Hour has more to do with opening my mind to new ideas and ways of thinking. It is inspiring. TED stands for Technology, Entertainment and Design, so many of the topics are about our industry or the cultural issues we need to consider to be effective marketers.” – Daniel Kedinger

4. Yeah, That’s Probably an Ad

Join the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, marketing, media, technology and all the amazing things that are probably just ads for something else.

“While this podcast is largely intended for those in the agency space, ‘Yeah, That’s Probably an Ad’ gives listeners a big picture overview of the most relevant developments in the world of brand marketing. Covering everything from the best/worst superbowl ads to what campaigns won what awards in what country, this podcast gives you a bird’s eye view of today’s advertising trends.” – Cory LaGrange

5. Two Guys on Your Head

Professors Art Markman and Bob Duke chat about topics like emotional contagion, parenting and how to influence behavior at work. A production of KUT public radio in Austin, each episode of the podcast features around 8 minutes of relaxed conversation and discussion.

“I love these short episodes — just enough to get you thinking but easy enough to digest.” – Julie Gauthier

6. The DigitalMarketer Podcast

Hosted by Garrett Holmes and Jenna Snavely, the podcast delves into digital marketing topics that will help you grow your skills and business.

“I love the Digital Marketer Podcast. The conversations are entertaining and informative — all packed with great guests who bring passion and insight to the discussion.” – Maggie Stokes

7. Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising.

“Centered mostly around the Facebook ad platform, this podcast is not for beginners. Perpetual Traffic gives sharp, actionable strategies to optimize your social media advertising efforts. But be warned: If you’ve yet to even dabble with the Facebook pixel or delved into the world of lookalike audiences, this one might make your head spin.” – Cory LaGrange

8. Design Better Podcast (Invision)

The Design Better Podcast focuses on the foundational operations, systems and leadership needed to scale design. It features companies ranging from Shopify to Johnson & Johnson to uncover how design teams create great products at scale.

“Design Better is a great podcast for people wanting to hear the ‘behind the scenes’ of how people work. It humanizes design teams from the large companies that you think have it all figured out.” – Daniel Kedinger

9. Ecommerce Influence

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. Featuring candid conversations with masters of ecommerce marketing and branding, they provide training and strategies to help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

“Ecommerce Influence is geared directly to those who manage and market ecommerce sites. The content can be technical at times, but some episodes approach topics from a high enough level that anyone can glean something beneficial from them. If nothing else, listeners will be inspired to dig deeper into the topics covered from week to week, especially episodes that include interviews and case studies of successful ecommerce entrepreneurs.” – Cory LaGrange

10. Making Marketing (Digiday)

Making Marketing by Digiday is a new weekly show hosted by Shareen Pathak, who talks to marketing leaders about the big ideas that inform their business decisions today.

“I like Making Marketing because it engages these leaders on their thought processes behind the industry. Not just ‘tell me what you are doing right now.’ It’s more about their philosophies and what has made them successful.” – Daniel Kedinger

11. Skimm’d from The Couch

theSkimm’s co-founders and co-CEOs, Carly Zakin and Danielle Weisberg, started their company from a couch. Now they’re bringing it back to one — and inviting powerful female leaders to sit down and chat about everything from celebrating career wins to the worst advice they’ve ever received. It’s an inside look at what it’s really like on the road to success.

“I have been a Skimm’bassador for years now, so this is obviously one of my favorite podcasts. It’s perfect for young professionals looking for genuine inspiration. Do yourself a favor, and check this one out.” – Maggie Stokes

12. Social Media Marketing Podcast

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.

“The Social Media Marketing podcast is a must for anyone looking to keep their social media strategy fresh and effective. Not only do they cover topics like Facebook algorithm updates and platform changes, but they also discuss strategies for utilizing them. From harnessing the power of webinars for lead generation to using predictive analytics to make smarter choices, this podcast has something for all skill levels. What’s also nice about this podcast is the fact that it doesn’t center entirely around Facebook, which many social media podcasts tend to do. Plus, the show notes for each podcast include links to everything mentioned in the episode.” – Cory LaGrange

 

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