Most people use their social media page as if only their friends can see it and no repercussions can come from the offensive/racist/sexist things they say on it. The truth is, many people have lost their jobs or were never hired to begin with simply because of the...
I have always considered myself a creative person. Though I am not “creative” in the same way that you would describe our talented artists, I have learned that, in an industry like advertising, there are some surprising applications for creative thinking. Dr. Edward...
A client walks into a BB(a)R… ouch! Sorry (not sorry) for the horrible joke. If you didn’t even catch it, you might want to stop reading now (and unfollow me on Twitter). If you chuckled a little, continue as you were. Being surrounded by marketing terms can be a...
Ah, the internship – one of the things I recommend for students in any field, but especially in the broad and vague fields of mass communications and marketing. Not only will you learn some valuable basic business skills, but having an internship gives you an inside...
1. So, what do you do? --Everyone at the cocktail party One way I’ve learned to answer this question is: “I am the liaison between the client and the creative teams.” Creative teams need account managers to help schedule their tasks for each client project, provide...
The largest problem with SEO and social media is that it is a foreign concept to many clients, which makes it difficult for them to understand the process and see the true value. This blog will aim to help them gain a deeper understanding of the process, the inherent...
Welcome, internetters, to the age of Facegrams and Instachats. A time where shared (and overshared) information is completely ingrained into the social norm. I know this to be true. My baby sister snapchatted herself after accidentally driving a knife through her...
Email marketing is still the most personal way to reach your audience. Do it wrong, and you could potentially lose a customer forever. Do it right, you make money for your business and could gain a loyal following. Here are some questions you’ve probably asked...
It’s that time of year again—time for annual planning*! I know you’re busy, but consumer-facing and B2B companies alike need to take the time to determine what the new year’s marketing efforts will consist of to ensure the success of their business. What’s the old...
The online marketing industry is complex and evolutionary but also oh-so-exciting and entertaining. Each year, new hardware, software, companies and user preferences dictate changes that either get adopted or ignored by the world. Early adopters can get a leg up on...
At some point in undergrad, someone told me “it takes six months to find a job.” While there are exceptions to every rule, in my case, this was an accurate estimate of the time commitment it took to securing my first full-time job. It should be your standard, too. I...
Almost everyone cringes when the word research comes up in conversation. Torturous images of piles upon piles of papers filled with numbers and charts instantly come to mind. These images and ideas about research once plagued my mind as well, but research doesn’t have...
If you’re lucky, you might be facing one of the best worst problems a business can face: You’re growing. In fact, you’ve been contemplating the really big question – whether to expand to a separate location. You know every in and out of your company. You built it up,...
Whether you’re a business owner dipping their toe into the turbulent waters of SEO or a marketing agency looking to gain more SEO clients, a basic list of questions must first be answered to effectively start the process of increasing your organic search rankings....
Somehow I’ve stumbled my way onto the agency scene post-college. Like most newbies do, I’ve found you have to jump right in and either sink or swim.. Most days I’m still trying to keep my head above water, but here’s a few things I’ve learned so far:There’s no such...
You’ve probably seen it a million times. You find the exact search result on Google that you’re looking for and then you hit the page and, BAM! Content Here! Content There! Even some content hidden behind more content!, and look there’s some content flying across the...
Think about your friends — each one has a different personality and leaves a different impression on you. Your organization’s brand is the impression it leaves on consumers. Your brand communicates with its publics through many different channels — advertising, social...
If you’ve ever watched an episode of Mad Men, you may have asked yourself, “What exactly does Joan do?” Often when I tell people that I work in a marketing and advertising agency their first question is “Oh! Are you a graphic designer?” Me: “No, I’m the Production...
It seems like every software package is starting to offer cloud services, but what does that really mean? With so many types of software out there it is often difficult to navigate the changing landscape of what they can do for you. When you purchase, subscribe or...
Meetings – the necessary evil. Some are productive, some feel like torture and, if you’re lucky, some will involve alcohol (at least at BBR). Meetings can be an effective vehicle for sharing information and ideas but when executed poorly, can become a real pain when...
Former Chairperson and CEO of Xerox Corporation Anne M. Mulcahy once said, “Employees who believe that management is concerned about them as a whole person - not just an employee - are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied...
Content marketing is changing the face of SEO. It is a new way to attract an audience, draw their attention to a brand and place them on the path to becoming loyal customers. Content marketing takes advantage of information about how to sway an audience with detailed...
1. Develop responsive websites. Responsive sites function seamlessly across mobile platforms, tablets and desktops without compromising aesthetics—all while vastly improving Google search rankings. 2. Email is still the most intimate avenue for reaching customers. And...
Everyone is familiar with the iconic images of people caught in some kind of scandal – dashing from one door to another, hounded by media and camera flashbulbs, their attorney brandishing the terse “no comment” like a shield. It’s dramatic, to be sure, but in...
I recently began working here at BBR and have learned (under great leadership) how to best transition from being a student to being an employee. Graduating college can be pretty intimidating. We attend school for nearly our entire lives and then all of a sudden — WHAM...
When it comes to direct marketing to consumers, we’ve come a long way from “junk mail.” Direct mail campaigns are becoming more efficient, more relevant and more fun! If you are challenged with reaching a new group of customers this year (and let’s face it – who...
As I watch our world constantly shift with dynamic and powerful changes, I often wonder how we will be able to continually help our clients stay relevant to their customers. Not to mention how we, as a regionally known advertising and marketing agency, can provide...
Small business owners that have worked with a marketing agency know how confusing the industry jargon can be, and online marketing is no better. Actually, it's a bit worse! There are a huge number of acronyms and tech-speak that it makes your head spin. They've gotten...
It used to be that anytime Facebook rolled out an update to their News Feed algorithm, they would do so with little notice to their users. Now they’re trying to turn over a new leaf by being more transparent, creating a News Feed FYI blog series to keep everyone...
When any of our clients set out on a new project with us, we all have the same goal – to complete the project efficiently, on time and under budget. As an agency, it’s our job to make sure that we understand your needs, set the right expectations for you, do the...
Do you remember the advertising campaign "Got Milk?" Of course you do. You're probably still seeing it everywhere, only not in relation to milk. Maybe a local bar has a sign that asks “Got Hooch?” Or maybe a pastry shop inquiring if you “Got Sweets?” You can just...
So back in the 90s your company embarked on a brave frontier and set up a website to speak to the masses. Since then you might have had one, or even multiple updates, to your website. Hint: If you haven’t had ANY updates since the 90s, skip the 5 signs and contact us...
Stefani Germanotta considered herself to be a social outcast in high school. She was “weird” compared to most girls at the Convent of the Sacred Heart in New York. Fast-forward to now. That same girl has blossomed into a pop icon with an immensely dedicated...
Hi, Mom. Hey, Dad. You may both want to have a seat. Anywhere is fine. I’m going to take this opportunity to put your minds to rest about what it is I do, exactly. I know that when I was younger, all those drawings and doodles I did were easily classified as “art...
As one of the partners of BBR Creative and the person in charge of HR for our ad agency, it's my responsibility to post job openings and pre-screen responses and résumés. I believe there is a general assumption held by job seekers that people like me are just sitting...
Most of my client contacts are the ‘go-to-person’ within their organization. They are the ones who are responsible for covering a variety of tasks, especially everything that seems time-sensitive – everything from last minute presentations to all the details for...
As a woman (or man, I suppose), getting older is not the most fun thing in the world. But with a business, it's different. Watching my business grow over the past 15 years has been more than fun; it's been one of the most gratifying and educational experiences of my...
Click to enlarge: [cSlider][singlepic id=374 w=320 h=240 float=center][singlepic id=375 w=320 h=240 float=center][singlepic id=376 w=320 h=240 float=center][/cSlider] It started inauspiciously enough, more of a life experiment than a full-fledged,...
Ah….the results were telling. Red and yellow you could just gorge on, for days on end, warm and generous and full. Blue and green were the sad remains of a pie-lover’s nightmare - stingy, paper-thin slices. In that moment, looking at the division of colors in my pie...
Did you know that the customer profitability rate tends to increase over the life of a retained customer? In other words, the longer you keep a customer, the more profitable the customer becomes. Furthermore, companies can boost profits from 25 - 125% by retaining...
1. Plan ahead. When you sign a retainer with an advertising agency, set up a tentative, monthly calendar of focus so both you and the agency have clear, measurable objectives. Too often, hours in retainers go unused because of lack of focus and direction. On the flip...
Sure, you may support your community through in-kind and cash donations. You might support everything in the gamut from little league to leukemia. Afterall, it is the right thing to do. Whether the requests come to you in droves or you seek what you want to support,...
PR does not always just encompass media relations. Social media implementer, copywriter, crisis communicator and event coordinator are just a few of the "other" roles a PR practitioner can find themselves being a part of on a daily basis. Outside of my work at BBR, I...
The Internet has successfully ravaged my attention span. In fact, in the construction of that intro sentence alone I somehow managed to: • Update my Facebook status• Check my horoscope on The Onion• Totally derail my train of thought Me plus millions of others,...