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Letters from the CEO

How a Blonde, Brunette and a Redhead Started It All

The origin of BBR Creative.

Every day is a chance to do award-winning work that helps others. This was a belief we started with in 1997, and it still rings true today.

Back then, we made a commitment to create a better kind of agency. A place that gives an ear to all ideas, because we believe creativity lives in everyone. A place that treats employees like people first and producers second. And ultimately, a place that ditches the smoke and mirrors to work side by side with clients — and create the best caliber of work as a result.

Today, that place is BBR Creative. As the largest women-led agency in Acadiana, we partner with businesses big and small to support marketing directors and company leaders with clever advertising that works.

Becoming BBR

Before the idea of starting an agency came to us, Sara Ashy, Cathi Pavy and I were already well acquainted with the advertising world. As graphic design students, creative communication was our passion. Moreso, we aspired to make nationally recognized work — and we planned to do it right here in Lafayette, LA. In those days, though, chasing advertising dreams meant working all hours of the day and night to complete projects, often toiling over weekends and going underpaid. It was a grueling environment, but it was the only path we had to do the work we loved.

As we began to branch out and start families, we knew this wasn’t sustainable. We began seeing the flaws in our industry, and had to believe a better version of agency life was waiting for us. So on June 23, 1997, the three of us joined forces in downtown Lafayette — a blond, a brunette and a redhead — and BBR Creative was born. We soon onboarded Karla Meche, who was a controller at a previous agency, to help with the agency’s structure. Originally, the logo was three colored paint brushes of brown, orange and yellow with the name Blondes, Brunettes, Redheads and the tagline “We Create Pretty Stuff.” The name was eventually shortened to BBR Creative and the tagline was dropped once the agency grew large enough to offer a full suite of services — not just design. Since then, BBR’s working style has undergone many evolutions. From a small boutique design firm to the creative marketing firm it is today, BBR has adapted to new needs in the industry and set its sights on bigger goals. Now, the agency fosters true partnerships with brand leaders to capture each company’s unique identity and translate it into effective advertising.

Looking Forward

More than 24 years later, and we haven’t deviated an inch from our founding philosophy. From developing dedicated fixed teams to expanding our preferred vendor network, every move we’ve made has been a step towards better serving our partners and our people. Today, BBR remains one of Louisiana’s premier advertising agencies with locations in Lafayette and Baton Rouge. We’ve served more than 650 brands, ranging from local companies in Acadiana to nationwide organizations like Cox Communications, Ochsner Health and TABASCO®. On our current track, BBR is poised to become one of the best creative marketing agencies in the South. We’ve seen the impact that caring about our people, our clients and our community can have on the work we do — and we can’t wait to see where it takes us.

Thank you for your support over the past 24 years,