Every now and then, we like to get a little 60 Minutes with our talented clients to get a sense of all the behind-the-scenes magic that they and their businesses are cooking up. This month, we sat down with one of our zaniest clients: the alligator-chasing, figurine-making renaissance man himself, Cane River Pecan Company’s Jady Regard.
Tell us about your personal life. Give us the Jady Regard backstory.
Well, I was born and raised in New Iberia, Louisiana. I am one of four children, number two in order. I have two brothers and a sister. I have my undergraduate from LSU and a Masters in Education from Texas A&M.
What role do you play at Cane River Pecan Company?
I am the CNO – a.k.a. The Chief Nut Officer. I am responsible for all operations, including sales and marketing – basically, I run da show! I also oversee and drive new business development, as well as create new product ideas.
How is running a business in Louisiana different from other regions of the country?
Good question. I will say that, with regards to living and working in Louisiana, there seems to be a strong entrepreneurial spirit that exists here that I did not quite see or feel in other parts of the country.
Describe in your own words the importance of food in southern culture.
Food is a huge part of the Louisiana culture since so much of our lives seem to revolve around the consumption of food and the growing of food and the collection of seafood here. The third component of seafood might be the tipping point for the South since so many Southern states are Gulf states. These Gulf states have access to an abundance of seafood that have naturally made their way into our daily culture as a result. And of course, we celebrate food so much here in Louisiana with signature festivals – crawfish festival, shrimp festival, pecan festival, sugarcane festival, boudin festival, etc. I could go on and on. So the celebration of food is embedded into our lifestyle on a deep and meaningful level. When you grow up with that, it’s no wonder you feel it as an extension of the culture.
As a provider of corporate gifts, how does Cane River Pecan Company help business owners?
We are a pecan company – first and foremost, we sell pecans. However, more than that we sell a corporate gifting service too. But beyond even that, I like to tell people that we help companies extend their business relationships with the gourmet pecan gifting services that we provide. We help business owners establish better relationships with customers, employees and prospects by opening the door with gifting. People want to be recognized and appreciated. What better way than with gifting?
How can holiday corporate gifting benefit a business?
Holiday gifting will keep your company at the top of mind with your customers. It allows you to show appreciation for your current clients and employees and can even be a brand extension of your company by demonstrating the values your business deems important.
How has marketing and advertising made a difference for your business?
You can have a great idea, but unless you let people know about it, you won’t be able to get anywhere with it. Marketing and advertising are crucial to the growth and success of your company. And today, more than ever, with as many marketing and advertising channels and options that are available, it is imperative that you stay focused on your core objectives and how you want to market your products and services.
What do you enjoy most about your work?
Creating. Creating jobs, creating a breathing business, creating new products and expanded services. It has been tremendously rewarding.
Tell us about life outside the office, particularly your children’s book, band man figurines and alligator hunting. How did you become interested in these?
I love variety. These other pursuits have made my life extremely interesting. Doing the same thing, over and over again, no matter how successful it could make me just sounds boring. I like learning and stretching myself in life.
Is there something that I should have asked about?
My dancing ability. You have to see it to believe it.