Today, how your business shows up in the world can make all the difference. Investing in branding delivers measurable returns, both in the short and long term. According to a 2019 Lucidpress study, consistent branding increases revenue by up to 33% (source)....
As marketers, trying to grow audience engagement in crowded digital spaces can often feel like this: The “brick wall” effect is brought on by a number of factors, from market oversaturation to buyer fatigue and banner blindness. Whatever the causes, there’s no denying...
Whether you’re an agency marketer looking to level up your skills or part of an in-house team seeking growth in the new year, marketing conferences are a great way to expand your knowledge, stay updated with the ever-changing marketing landscape, and network with...
As marketers, we know there is no shortage of channels to advertise your business; from social media’s instantaneous virality to the slow and steady churn of SEO. But the channel that’s probably flying under your radar is also the one likely to give you the best bang...
Some of the most frequently asked marketing questions I hear from business leaders are “what should I spend on marketing this year?” or “How do I make an annual marketing budget?” or “How do I know if I’m investing in the right things?” In fact, nearly 60% of...
Q4 is quickly approaching, bringing with it the usual chaos of shopping, annual planning, holiday travel and events. For many businesses, this is also a time of hastened marketing pushes and looming deadlines to meet annual sales goals. Business owners often look for...