Featured Case Study: Ochsner Lafayette General
Move Forward Multi-Channel Campaign
BBR developed a multi-channel campaign to introduce and promote Ochsner Lafayette General’s dedicated orthopedic hospital to the community.
Challenge
In Fall 2018, Lafayette General Health was in the midst of launching a new orthopedic hospital. Rather than build a new facility, the orthopedic hospital was installed in a 30-year old building that had undergone a myriad of name changes and ownership throughout its history.
Our challenge was to help the public see this old location in a new light as the area’s only dedicated orthopedic hospital — while also encouraging utilization of the hospital’s orthopedic services.
Solution
Leaning into visuals and messaging that contrasted from local competitors, the Move Forward multi-channel brand awareness campaign employed patient-powered storytelling to depict the outcomes of surgery — not the need for it — while highlighting the new hospital’s location and services provided.
BBR deployed the campaign from January 2019 to September 2019, using both traditional and digital advertising strategies to reach and engage the public. Our final result was an overall increase in services utilization and medical inquiries for the orthopedic hospital.
22.4 Million Total Impressions
from paid search, display, video, Facebook, outdoor, print, radio and television
Services Provided
- Campaign Strategy & Concept Development
- Creative Production: Copywriting, Design, Video, Content Development, Photography
- Media Planning & Placement
- Landing Page Strategy & Development
- Performance Management & Optimization
Awards Won
- AAF-Baton Rouge Silver award
Campaign Elements
Campaign Videos
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