Featured Case Study: La Capitol Federal Credit Union
Mortgage Lending Marketing Campaign
BBR helped La Capitol elevate their brand awareness and execute a mortgage lending campaign.
Challenge
La Capitol Federal Credit Union was seeking a strategic marketing partner to work as an extension of their marketing team and ultimately help them improve brand awareness, acquire new members and market service lines like mortgage lending.
Solution
Prior to initiating campaign development, BBR helped La Capitol lay a strong marketing foundation with refreshed brand materials, upgraded website functionality and user experience consultation.
Through the identification of brand opportunities and establishment of brand goals, BBR ultimately helped La Capitol launch a successful Mortgage Lending campaign that significantly increased loan originations by 24.64% year over year.
24.64% YOY Increase
in mortgage lending
Services Provided
- Campaign Strategy & Concept Development
- Creative Production: Copywriting, Design, Video
- Landing Page Strategy & Development
- Media Planning & Placement
- Performance Management & Optimization
Campaign Elements
Campaign Videos
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