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Case Study

Chet Morrison Contractors SHARCSHARC Subsea Cutter Product Launch

Challenge

Launch Chet Morrison Contractors’ revolutionary Subsea Hydraulic Abrasive Rotating Cutter (SHARC), a tool that aids in the plugging and abandonment of wells in the Gulf of Mexico. Inform industry decision-makers about the tool’s many benefits, including increased diver safety and an average 60% reduction in job time.

Solutions

Create a brand identity for the unit. Partner with client to develop a promotional campaign to be launched at the Offshore Technology Conference (OTC) in Houston, TX. Create a printed promotional piece and specialty item, as well as a product press release and follow-up PR efforts. Create a video to demonstrate product functionality.

Results

Successfully named, branded and launched the new application into the market. The SHARC unit has experienced much success as a safer, more effective plug and abandonment tool within the industry.

Chet Morrison Contractors is a worldwide leader in providing construction, maintenance and abandonment services to the oil and gas industry. We helped the company launch its revolutionary SHARC cutting tool with the help of a few sharp marketing strategies.

Product Naming & Branding

BBR was instrumental in developing the name of this new cutting tool: SHARC (Subsea Hydraulic Abrasive Rotating Cutter). Branding included the development of an eye-catching logo that incorporates a stylized shark in the name.

Product Video

Showing the SHARC in Action

BBR developed an animated product video that was featured at the OTC event and displayed on the client’s website. After the show, a promotional e-newsletter was sent to guests and all other clients announcing the launch of the new equipment and linking to the video.

Specialty Item

A branded shark bottle opener and key chain with a promotional card giving product details proved to be a big hit with prospective clients at the Offshore Technology Conference in Houston.

"BBR's PR team did a great job getting high-profile coverage for SHARC. The interviews they arranged for us gave our team a unique opportunity to talk to editors about SHARC's potential impact on the industry."

–Kelly Reeves, Vice President of Marketing

PR Components

PR efforts included drafting and distributing a product press release, as well as creating custom oil and gas industry media lists. BBR also arranged client interviews and feature articles with industry media. This resulted in a four-page feature article on Rigzone (a widely read industry news website) and a two-page article in Offshore Engineer magazine.

$498,699oil & gasindustry media
$43,603local marketad value
$542,302total media value

We gave Chet Morrison Contractors the tools it needed to reach important industry decision-makers. Now, the industry leader is better equipped than ever to share its own innovative tools with an even wider audience.