Chet Morrison Contractors is a worldwide leader in providing construction, maintenance and abandonment services to the oil and gas industry. We helped the company launch its revolutionary SHARC cutting tool with the help of a few sharp marketing strategies.


Product Naming & Branding
BBR was instrumental in developing the name of this new cutting tool: SHARC (Subsea Hydraulic Abrasive Rotating Cutter). Branding included the development of an eye-catching logo that incorporates a stylized shark in the name.