Cane River Pecan Company makes it easy for corporate professionals to step up their gift game. And when it came time to update the company’s brand, we helped them reach historic heights.
Volume 60 of Cane River's catalog unveiled a sleeker aesthetic, pulling readers in with lifestyle features, recipes and interviews with an award-winning chef.
Cane River hit historic heights in many of our most important growth metrics. There is no doubt BBR played a huge role in our success.
226%increasein mobile device revenue
63%increasein tablet device revenue
88% decrease in visitor bounce rates
Responsive design, optimized search terms and content marketing, a simpler transaction process, plus all-new creative messaging — just some of the new features of CaneRiverPecan.com.
From site banners to e-newsletters, we introduced a lighthearted, yet refined, brand voice — one that matched the tone of the company’s very own CNO (that’s Chief Nut Officer), Jady Regard.
I've got nuttin' but love for y'all.
17.8%average email open rate
14.4% industry standard
It seems absurd, but compared to the previous year...
Our partnership with Cane River Pecan Company is the gift that keeps on giving. And while our work together already has led to a bountiful harvest, we’ve only scratched the surface of the brand’s full potential.