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Case Study

Cane River Pecan CompanyBrand Update

Challenge

Enhance Cane River’s visual style and messaging tone, refine digital sales and marketing efforts, and solidify the brand’s reputation as a premier corporate gifting solution. Bottom line: increase digital sales revenue by 25%.

Solutions

Overhaul visual elements and creative messaging. Implement responsive website design, underscoring ease of transaction. Bolster content marketing and SEO efforts through PPC advertising, microsites, improved search terms. Introduce holiday- and product-focused e-newsletters.

Results

A more highly evolved brand, consistent in tone and aesthetics across all touch points. Improved search engine rankings and better engagement from e-blasts. Increased online revenue generated by the completely redesigned CaneRiverPecan.com by 62.31% over the previous year.

Cane River Pecan Company makes it easy for corporate professionals to step up their gift game. And when it came time to update the company’s brand, we helped them reach historic heights.

Catalog Update

Volume 60 of Cane River's catalog unveiled a sleeker aesthetic, pulling readers in with lifestyle features, recipes and interviews with an award-winning chef.

Cane River hit historic heights in many of our most important growth metrics. There is no doubt BBR played a huge role in our success.Jady Regard, CNO

226%increasein mobile device revenue

63%increasein tablet device revenue

88% decrease in visitor bounce rates

Website Redesign

Responsive design, optimized search terms and content marketing, a simpler transaction process, plus all-new creative messaging — just some of the new features of CaneRiverPecan.com.

Jady Regard

Brand Voice

From site banners to e-newsletters, we introduced a lighthearted, yet refined, brand voice — one that matched the tone of the company’s very own CNO (that’s Chief Nut Officer), Jady Regard.

I've got nuttin' but love for y'all. Jady Regard, CNO

Email Marketing

An updated e-blast template and year-long content calendar introduces customers to new products and encourages “just because” giving for fun holidays like National Punctuation Day.

It seems absurd, but compared to the previous year...

16% increase in order values
303 calls in one month generated by SEM efforts
63% increase in online sales
331% increase in paid search revenue
15,882% increase in ROI for December

...the results are nuts!

Our partnership with Cane River Pecan Company is the gift that keeps on giving. And while our work together already has led to a bountiful harvest, we’ve only scratched the surface of the brand’s full potential.

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