Name & Logo Development
Acacia might sound like a derivative of Acadiana, the region in which the practice is located, but it’s actually based off of a very helpful plant. The acacia tree, native to Africa and Australia, was used to treat everything from coughs and colds to skin wounds and digestive issues. Sometimes, its sharp, needle-like thorns were even used as primitive medical needles. And appropriately enough, Acacia’s triangle logo represents the connectivity of its three core audiences — surgeons, patients and hospitals.