For Acacia Acute Care Surgery, which would introduce the surgical hospitalist model to Southwestern Louisiana, our goal was to build a brand designed to leave a lasting impression on patients, hospital administrators and surgeons alike. We named the company, created the logo, established a voice and developed collateral materials, including a website, that spoke to Acacia’s three distinct audiences.

Name & Logo Development

Acacia might sound like a derivative of Acadiana, the region in which the practice is located, but it’s actually based off of a very helpful plant. The acacia tree, native to Africa and Australia, was used to treat everything from coughs and colds to skin wounds and digestive issues. Sometimes, its sharp, needle-like thorns were even used as primitive medical needles. And appropriately enough, Acacia’s triangle logo represents the connectivity of its three core audiences — surgeons, patients and hospitals.

Adaptive Website Development

Patient & Physician Kits