Email Marketing Strategy & Development Services

Yes! Today, email marketing campaigns are still capable of driving significant growth for business when done correctly. In fact, 70% of millennials say that email is their preferred way to receive ads and promotions. Meanwhile, studies show that email produces 174% more total conversions than social media. It’s a direct line of communication to your audience and can be a cost-effective way of amplifying your message with a high ROI (a 42:1 return on average).

Within our email services, we can develop a variety of email types to meet your needs. These emails may include welcome emails, promotional emails, transactional emails, newsletters, educational emails, engagement emails & surveys, drip campaigns and integrated marketing campaign pushes.

Email list growth strategies are plans that help increase your number of email subscribers. A strategy could include any number of tactics or phases that expose your target audiences (and lookalike audiences) to your brand, encouraging them to subscribe for regular communication and offers. Popular tactics that often attract new email subscribers include regular publishing of educational/insightful information, company updates or sale discounts.

Although purchasing an email contact list is “legal,” this usually comes with big risks. The list you buy may not be ethically sourced with qualified subscribers who are interested in your brand and services.

Because of this, your emails may be flagged as spam by recipients who don’t know who you are or why they’re receiving your emails. This can lead to serious email reputation issues or the inability to send future emails from your account.

By having a consistent email send schedule, your subscribers will know how often to expect communications from you. Meanwhile, your content calendar will ensure that you are sending a variety of content types throughout the month and year, so you can engage the different interests of your total audience.

Without a send schedule or content calendar, it can also be difficult to track performance based on when you sent an email or see what type of content is delivering the best results. By having a documented plan in place, you can manage your email plan effectively and optimize with new data each month.

Yes, both CAN-SPAM and GDPR could affect your business if your email communications do not follow legally outlined regulations. By understanding these laws and integrating best practices into your email strategy that adhere to them, you can protect your business and build trust with your subscribers and potential subscribers as well.

Ethical email practices are ones that help you build trust and consistency with your audiences. By nature, these practices also help protect your business from violations with CAN-SPAM and GDPR. Ethical email practices include codes of conduct like obtaining subscribers’ explicit permission before adding them to a list; only sending relevant communications that subscribers opted into; not sharing subscriber data with other parties without permission; identifying yourself clearly in every communication; and enabling subscribers to quickly and easily remove themselves from your list(s).