BBR 2022 CreateAthon
At BBR Creative, our purpose is to deliver goodwill and growth to the businesses we serve, the people we employ and the communities in which we live. To benefit our community in ways specific to our expertise, we’ve partnered with CreateAthon in order to increase marketing access for local nonprofits.
CreateAthon is a national organization whose mission is to champion effective, nonprofit marketing through pro bono “creative marathons.” Did we really say marathons? Yes, we did — but it’s not the kind you think!
CreateAthon is a 24-hour marketing blitz where participating agencies cease regular operations to focus their time and talents on marketing for nonprofits in the community. From campaign concepts to strategic recommendations, collateral design, social media development and more, there’s a lot we can accomplish in 24 hours!
In alignment with our corporate giving philosophy, we are specifically selecting to support organizations who focus on family & community welfare, healthcare services, education, youth programs or the arts.
Nonprofits are selected prior to the event, giving representatives time to visit the agency, meet the team, and discuss their organizations’ unique marketing needs. Since our first event in 2019, we’ve served nine nonprofit organizations in Louisiana, donating over $382,000 in marketing services!
BBR’s CreateAthon event is September 22 – 23, 2022 where all deliverables will be produced and presented to the selected nonprofits.
CreateAthon Service Offerings
- Social Media Strategy & Content
Do you struggle with what to post on social media? BBR will develop a social media strategy for your organization including identifying target audiences, outlining a content plan, providing best practices and developing creative post templates for your team to use. New social media pages can be set up as part of the process. Channels include Facebook, Instagram, LinkedIn and more.
- Email Marketing
Need a better approach to your email communication? Allow the BBR team to identify audience and list segments, develop a strategy, provide communication best practices and list building ideas as well as create a new email template for use in Constant Contact or MailChimp.
- Event Branding, Planning & Promotion
Have a 2023 event to plan for your organization? BBR will design a logo and produce graphics for your event, provide tools for event planning and sponsorship fundraising as well as marketing materials and strategies to promote your event. Events can be fundraisers, community/public events, etc. Events with 2023 dates work best for CreateAthon.
- Marketing & Advertising Campaign
Raising awareness, donor/public fundraising and growing your volunteer base are all great reasons to launch a marketing campaign. BBR will develop a cohesive marketing strategy, plan and create a suite of creative assets for your team to launch and execute. Tactics may include offline and online channels depending on your execution budget.
- Marketing “Blueprint”
Need overall marketing guidance? BBR will facilitate a workshop for you and key members of your team to identify and outline marketing ideas, strategies, initiatives and timelines to support your organization’s goals. This effort is best for 2023 annual marketing plan development.