BBR team photo outside of the Morgan-Anders house for CreateAthon 2022

24-Hour Creative Marketing Marathon

February 20 – 21, 2025

A big part of BBR culture is focused on supporting and growing local communities through our industry expertise and resources. To put that purpose into action, we’ve partnered with CreateAthon, a national pro-bono initiative, to increase marketing access for nonprofits in need.

If you represent a Louisiana nonprofit and would like to participate in the upcoming event, submit an application today!


Applications are closed.

Our 2025 Partners

What Exactly Is CreateAthon?

CreateAthon is a national organization that champions effective, nonprofit marketing through pro bono “creative marathons.” Did we really say marathons? Yes, we did.

As a partner agency, BBR will stop regular business operations for 24+ hours to conduct an overnight marketing blitz—focusing our time and talents on creating marketing materials for selected nonprofits across Louisiana. From campaign concepts to strategic recommendations, collateral design, social media development and more, there’s a lot we can produce in 24 hours!

To align with our corporate giving philosophy, we give special priority to organizations that focus on family & community welfare, healthcare services, education, youth programs and the arts. Nonprofits are selected prior to the event, giving representatives time to meet our team and discuss their organizations’ unique marketing needs. 

Since our first event in 2019, we’ve served 14 nonprofit organizations in Louisiana and donated more than $500,000 in marketing services. All deliverables will be produced on February 20, 2025 and presented to selected nonprofits on February 21, 2025.

CreateAthon Service Offerings

  • Event Branding, Planning & Promotion
    Have a 2025 event to plan for your organization? BBR will design an event logo and collateral for your event, provide tools for event planning and sponsorship fundraising as well as marketing strategies and supporting materials to promote your event. Events can be fundraisers, community/public events, etc. Event date must be after March 2025.

     

  • Marketing & Advertising Campaign
    Raising awareness, donor/public fundraising and growing your volunteer base are all great reasons to launch a marketing campaign. BBR will develop a cohesive marketing strategy, plan and create a suite of creative assets for your team to launch and execute. Tactics may include offline and online channels depending on your execution budget.

     

  • Social Media Strategy & Content
    Do you struggle with what to post on social media? BBR will develop a social media strategy for your organization including identifying target audiences, outlining a content plan, providing best practices and developing creative post templates for your team to use. New social media pages can be set up as part of the process. Channels include Facebook, Instagram, LinkedIn, TikTok and more.

     

  • Email Marketing
    Need a better approach to your email communication? Allow the BBR team to identify audience and list segments, develop a strategy, provide communication best practices and list building ideas as well as create a new email template for use in Constant Contact or MailChimp.

     

  • Brand Support
    If foundational and functional elements of your brand are needed for marketing execution, our team can support with a brand standards guide and logo file types of your existing logo (logo kit), messaging development and guidelines or branded marketing materials including collateral, Powerpoint templates, flyers, brochures or other design templates.

     

  • General Marketing Training
    Receive helpful how-to training materials and tools to take back to your internal team for various marketing needs including, but not limited to, how to boost a social media post, how to update website content, how to create list segments in your email marketing platform, etc.

     

  • General Marketing Assessment
    Looking to improve your organization’s marketing, but not sure where to begin? Let our team assess effectiveness across all your existing channels, providing tangible takeaways on where and how to improve your marketing efforts.

     

  • General Marketing Plan – BBR Marketing “Blueprint”
    Need overall marketing guidance and a solid gameplan for execution? BBR will facilitate a workshop for you and key members of your team to identify and outline marketing ideas, strategies, initiatives and timelines to support your organization’s goals. This effort is best for 2025 annual marketing plan development.

CreateAthon 2025 Applications
Are Closed

Nonprofit partners will be vetted and selected by committee. All applicants will be contacted whether selected or not. Applications close on November 8, 2024. Have questions? Please contact our team at [email protected].

Nonprofit Partners We’ve Served