2023 Brand Awareness Print Campaign

LHA Trust Funds delivers custom coverage and risk management services for healthcare professionals and facilities in Louisiana. With growing pressure from competitors, their team saw a need for increased brand awareness to attract new members.

Leveraging print partnerships across their market, we created an ad series that emphasized the biggest differentiator for LHA Trust Funds—their unique and exclusive commitment to Louisiana patients. Each ad features photography that combines Louisiana elements unexpectedly in medical contexts, creating scenes that contrast from typical healthcare advertisements in the region.