Featured Case Study: TABASCO^® Country Store

Direct-to-Consumer Email Marketing

BBR created a consumer email marketing program to increase e-commerce revenue.

Challenge

In 2014, TABASCO® had a large list of brand loyal customers and over 2,500 SKUs of TABASCO® branded products ready to sell through their online store — but no real strategy for reaching customers regularly and enticing them to buy.

Solution

BBR developed and implemented an annual, recurring direct-to-consumer marketing plan to engage and convert customers, increasing online revenue especially during the Q4 holiday gifting season. The primary channel was email marketing combined with social media advertising. BBR supported this effort for seven years with numerous successful new product launches, ongoing promotional offers and holiday campaigns.

30% Year Over Year Increase in Online Sales

During Duration of Campaign

Services Provided

Promotional Marketing Planning
Email Marketing Strategy, Development and Execution
Email Automation Strategy and Setup
Landing Page Strategy & Development
Media Planning & Placement
Performance Management & Optimization

Marketing Elements

Holiday Email Design

Art Direction for Custom Photography

Concept & Messaging Development

Supporting Website Graphics

Responsive Email Design and Development

Custom Iconography

SEO

Don't Just Take Our Word For It

BBR has been a great partner for the TABASCO® Country Store for the past five years. They really understand our brand and have taken our email marketing to another level with spectacular creative and new photography.

Angie Schaubert (ret.)

Senior Manager of Brand Sales, TABASCO® Country Store