Bio

Roderick Brownridge

Digital Marketing Associate
Roderick Brownridge graduated from University of Louisiana at Lafayette in 2020 with a Bachelor of Arts in Strategic Communication and Public Relations. He brings a wide breadth of digital qualifications to his role at BBR, including holding certifications in Google Search Ads, Google Analytics, Google Tag Manager Fundamentals, Hubspot Email Marketing, SEMRush Competitive Analysis, SEMRush Keyword Research and Klaviyo.
As our digital marketing associate, Roderick works directly with the Digital Marketing team to ensure every partner’s digital needs are monitored, managed and optimized to reach their goals. His role is focused on paid search implementation, email performance monitoring, website and local search engine optimization, campaign tracking, strategy development and reporting for a variety of metrics. On top of it all, he has a penchant for data visualization and often helps simplify complex data collections for our clients to glean useful insights. Outside of the office, Roderick is a huge fan of professional wrestling and video games. He loves spending his free time watching matches with his friends, playing his Nintendo Switch and listening to music.

  • The Alliance for Eating Disorders Awareness
  • Baton Rouge Blues Festival & Foundation
  • Cane River Pecan Company
  • Coburn Supply Company
  • Ochsner Lafayette General
  • TABASCO® Country Store

Connect:

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Joined BBR: 2020

  • Digital Marketing Strategy
  • Event and Conversion Tracking
  • Data Visualization and Reporting
  • Search Engine Optimization (SEO)
  • Email Marketing Strategy

University of Louisiana at Lafayette, Bachelor of Arts, Strategic Communications, Public Relations

  • Google Ads Search Certification
  • Google Analytics Individual Qualification
  • Google Tag Manager Fundamentals
  • Hubspot Email Marketing Certified
  • SEMRush Competitive Analysis and Keyword Research
  • Klaviyo Partners Certified

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